the reform of display advertising enabling large panels (4 m by 3 m, or “four by three” ) the entry of small municipalities has been abandoned by the government. The Minister for Ecology and Economy Minister, Segolene Royal and Emmanuel Macron, said, Tuesday, February 9, at the community launch “Green Tech” (alliance the digital revolution and the energy transition) that the rules will not be relaxed.
“We will return to the initial text which opens the possibility to display large stadiums in occasion of the European Football cup in June and July “, said M me Royal. The text is therefore limited to the authorization panels – not exceeding 50 meters – and that can amount to over 10 m above ground “on the influence of sports equipment” with a capacity at least 15 000 seats.
This device was voted into law framework Macron on activity and growth in July 2015. It was designed to provide additional income communities to renovate large stadiums during major sporting events, in particular the Euro football.
It was during the writing of the decree implementing this measure had been introduced a novelty : the ability of local regulations to allow inter advertising panels up to 12 m 2 in all the little towns within an urban unit of more than 10 000 inhabitants – against 100,000 currently
Read also. the government returned to the banning of certain signs advertising display
“not consensual Measure”
on Tuesday morning, Segolene Royal said the consultation organized by his ministry on this display liberalization project had been very successful, with over 60 000 responses between January 15 and February 9. “99% of contributions are unfavorable to the spread of billboards in all French landscapes. (…) This is very positive, it shows the commitment of local officials, who could have be tempted by short-term financial performance, and people in their landscapes “, she said, remembering the way she was environment minister in the adoption of the law on the protection and enhancement of the landscape, in January 1993.
Emmanuel Macron has joined the position of M me Royal who said, Friday, Feb. 5, she “will sign [it] not the decree is” . “In the short term, we are perfectly willing to abandon a measure that was not consensual” , said Minister of Economy.
“major visual pollution”
the reverse of the Government welcomes the defense associations landscapes. “ The billboards, which are a major eyesore, were prohibited in these small towns since 1980 ” , says Pierre-Jean Delahousse Scenics president of France. NGOs regret however that the measure concerning stadiums has not itself been removed. “Apart from a present for Decaux [one of the largest urban advertising companies] , the maintenance of this measure is not understandable, especially as two thirds of the stadiums are located in town, “ reports Benoît Hartmann of France Nature environment.
for NGOs, this measure brings a new penknife to the Grenelle 2 2010, which was designed to strengthen the protection of the landscape and not to increase the possibilities of locating billboards. “Under pressure from advertisers, this law had already introduced a derogation allowing the installation of billboards, bright and lively, in stations and airports” , notes Michael Blain, the Association Acting for landscapes. For Benoît Hartmann, “ But there are multiple other ways to advertise in degrading the quality of life of the French.”
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