Sunday, December 25, 2016

Mcdonald’s is testing home delivery – The new yorker

in The United States, Mcdonald’s will use courier Uber to deliver his burgers at home. If successful, the service will be extended to other countries.

Big bang in the universe of fast food. Mcdonald’s will be testing in the United States a home delivery service. According to the news site Business Insider, it will be possible, as early as January 2017, to deliver a Big Mac and servings of fries at home. Charged $ 5 in addition to the menu, the service will be experienced by 200 restaurants in Florida.

To enjoy his double cheeseburger without leaving his couch, he can just order it on the mobile app UberEats platform of VTC, an ally of Mcdonald’s for this project, or via the McDelivery. Objective : to verify that the steeds of UberEats are able to deliver at home in ten minutes. “Uber would think about it also in the installation in the vaults of its sedans container heated and cooled,” says Bernard Boutboul, president of the firm Gira Conseil is specialised in the restoration.

to Order them from the mobile

in Addition to-Atlantic, Taco Bell has launched in the summer of 2015 an identical service. But, in case of success, the world number one in the industry could extend the service to its millions of customers across the globe. Mcdonalds would be based on the international deployment of its mobile app booking and online payment is already available in France.

The us giant is still, for the time, extremely discreet on the other countries which, tomorrow, could, in turn, access to its new service. France could be part of the lot ? Not sure. Certainly, signs French fast-food, such as Big Fernand and King Marcel offer home delivery. But “in the case of Mcdonalds, I doubt that it works in France,” says Bernard Boutboul. “The French would refuse to eat a hamburger or French fries with a cold, or just lukewarm. “

Rise in range in France

moreover, ” except for the pizzas and sushi, the French are not fans of home delivery. At Speed Burger it does not take off and Take Eat Easy has had to stop its activities. “Finally, analysis Bernard Boutboul,” home delivery is not included in the strategy to increase the range of McDo in France “. The country king of gastronomy, the world’s number one fast-food has, in effect, revised and corrected the american formula. Restaurants are more comfortable, menus, lighter, McCafé, test of table service…

An increase in the range all the more imperative for Mcdonalds, established since 1970 in france, where it has 1 300 restaurants, it is today shaken by the arrival of brands of burgers top of the range. After Steak’n Shake, Five Guys, the chain of fast-food favorite of Barack Obama, has just opened on the Champs-Élysées its second restaurant in Paris (VIIIe). And a third brand premium come from the United States, Shake Shack, should soon land.

The saga Mcdonalds on the screens

The saga Mcdonalds is the topic of the ” Founder “, the american director John Lee Hancock, released on Wednesday 4 January 2017 on the screens, with Michael Keaton in the role of businessman Ray Kroc, who, at the end of the 1950s, suggested that the McDonald brothers, owners of a burger restaurant in California, to franchise the brand, before buying it back and building the multinational that we know. Never too hagiographic, the film tells the story of the firm based on its share of shadow and his cheap shots. Ray Kroc died in 1984 at the age of 81 years.

C. B., AND P. V.


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