Sunday, December 25, 2016

Mcdonald’s is perhaps going to (finally) take the home delivery – the New Republic

According to the website u.s. economic Business Insider, the giant of the fast-food test starting in January home delivery of burgers in the United States.

It is not sure that this test is conclusive or that this service comes a day in France. But after the economic site Business Insider, to generally be rather well informed, Mcdonald will launch in January in 200 restaurants of Florida a test service home delivery.

This is a revolution to the american giant, which has never offered a service of this kind. For this, the multinational has entered into a partnership with UberEATS, the platform of food delivery byUber, which for the moment is operating in France to Paris and Lyon.

The affected customers will be able to order everything on the menu of the restaurants of the brand that is located near them. But of course they will have to pay the costs of delivery.

Not in the French spirit ?

Some doubt, however, that this service happens in France, or at least that he won a great success. This is especially the case of Bernard Boutboul, president of the firm Gira conseil is specialised in the restoration. “Except for the pizza and the sushi, the French are not fans of home delivery. In Speed Burger it does not take off and Take Eat Easy had to cease its activities “, he explained at Paris.

Still, Mcdonald’s is changing not evil this time. At the end of December, the multinational company had already launched in five countries including the France, a mobile app to order and pay directly from your smartphone. So, why not.


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