Mobile Messaging WhatsApp , a subsidiary of Facebook, announced on Monday, February 1, having crossed the symbolic threshold of one billion users, posing the question more than ever of its business model. “As of today, one billion people use WhatsApp . It’s almost one in seven people on Earth that use WhatsApp every month to keep in touch with their relatives, their friends and family, “the group said in a message posted on its official blog.
The application has more than doubled its audience since the . announces its acquisition by Facebook early 2014
WhatsApp was the biggest acquisition in the history of the social network: the latter had certainly paid great partly with its own shares, but the amount of the transaction was valued at its closure beginning in October 2014 to more than $ 20 billion.
The priority initially displayed by the CEO and founder of Facebook, Mark Zuckerberg, was to increase the basis of users WhatsApp , but he had also discussed monetization opportunities once exceeded one billion users.
A strategy companies / clients?
WhatsApp has always said opposed to advertising, which provides most of the income of its parent, and he recently definitively buried the idea of charging a fee to use their service.
It has instead announced plans to explore ways of allowing companies to use its platform to communicate with their customers.
This strategy is similar to that conducted for years by Asian messengers like WeChat, Tencent subsidiary of the Chinese group, which incorporates a range of other services.
Facebook already taken this path since last year with his second mail application, Messenger, which now boasts over 800 million users and is gradually opening up to more and more trade services, payments and transport eg .
(With AFP)
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