Never French wines and spirits are also sold well in the world in 2015. Exports reached a record level last year, which allowed the sector to regain second place in the export, behind aerospace. These good results are mainly due to sales of champagne and cognac up sharply and the decline of the euro. But these good figures fail to hide a mixed response. Indeed, France is increasing much less sales than its competitors and has serious difficulties in certain sectors of the market.
Lack of production. In fact, the country is losing shares market in the world, especially on the entry level wines. In Japan for example, Chilean wines are now sold more than French wines. The fault lies in a higher taxation. But France has another problem. It does not produce enough
“The simplest answer is that more wine,” said Christophe Navarre, President of the Federation of Exporters wine and spirits. “We need an entry that can fight on the markets against foreign wines as Chilean wines or even European.” Italy and Spain are in effect become serious competitors of France.
Strong demand in the United States. This lack of production also affects the very high end . Bordeaux exports have thus declined by 25% in three years. However, demand is still very high, “large surplus that can be produced today,” admits Stéphanie De Boüard-Rivoal. At 34, this young woman leading the Château Angelus, one of the greatest wines of Bordeaux. “We try by all means to be able to enlarge the area of our vineyards in order to meet this demand.” This demand remains strong from the US side. The country is once again last year, the largest consumer of French wines and spirits, ahead of China, a marked increase after two difficult years.
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