VIDEO – in The aftermath of the announcement of a broad restructuring plan by management, the representatives of the intersyndicale will be received on Wednesday by Myriam El Khomri and the secretary of State in charge of industry, Christophe Sirugue.
The government focuses on Vivarte. While the apparel group has announced a vast restructuring plan, which will result in store closures and the divestment of several brands, the representatives of the intersyndicale will be received this Wednesday at the ministry of Labour by the minister Myriam El Khomri and the secretary of State in charge of Industry, Christophe Sirugue.
The French leader of clothing, loss of speed and weakened by a debt of 1.4 billion euros, was announced yesterday to employees that he was going to sell two of his claws, the most emblematic: Naf Naf and Andrew. And, four months after it announced its project to assign Pataugas, Chevignon and Kookaï,
separate from these two subsidiaries is a highly symbolic gesture on the part of Patrick Puy, CEO of the group since the end of October. André (104 million turnover, 100 shops, 750 employees) is in effect the base of Vivarte, which is called Group André until 2001. The brand of shoes, which opened its first store in 1903, before knowing the fame with the slogan “the shoe knowing fit”, was taken in 1960 by a frame, Jean-Louis Descours. The latter was developed before launch both brands at low cost, which made its fortune (La Halle aux chaussures, in 1981, and his little sister La Halle aux clothing, 1984) and multiply redemptions of small clutches of fashion born in the Trail.
The claw of ready-to-wear Naf Naf (150 million euros turnover, 200 stores, 1200 employees), known for its slogan “the big bad look”, it is the most international subsidiaries of Vivarte.
Patrick Puy has not fixed a deadline for the sale of these two brands, but it has announced to employees that he hopes to see entries into exclusive negotiations in the coming months for the other three: in march for Pataugas, in April, Chevignon and before the summer for Kookaï.
Vivarte will be refocused on three divisions: the signs of the outskirts of The Hall, and Besson, the brands of footwear in the city centre, San Marina, Minelli and CosmoParis, and finally the claw of ready-to-wear Caroll, without a doubt, the nugget of the group.
in Parallel to this programme of disposals, the fruits of which will be allocated in priority to the revival of the group, the CEO of Vivarte committed a new savings plan. It will as well close 142 of 680 stores The Halle aux Chaussures, which is 45 more than what had been planned by his predecessor in September last. This sign is intended to merge with The Halle (clothing), 80 positions will be deleted in the seats of the two subsidiaries, which employ approximately 520 employees. Last phase of the restructuring, the removal of 132 of the 230 posts in the central services of the group: 36 will be redeployed in subsidiaries, 39 outsourced, and the group plans 57 job cuts.
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