The discreet pattern Criteo French star Jean-Baptiste Rudelle, always finds more exposed to light. His company, specializes in targeted advertising, has further published Tuesday, May 5 excellent results for the first quarter: revenues up 71% and net profit has tripled compared to the same period last year last. Founded in 2005 with two other engineers in a Parisian incubator, Criteo continues its incredible rise and is one billion euros in revenue in 2015.
“This is the 6 th straight quarter above our expectations! “ welcomes Benedict Fouilland, Managing Director of Criteo. The company, whose capitalization Nasdaq exceeds $ 2 billion, has in fact emerged as a key player in online advertising. Its advantage? A house algorithm, constantly enriched, which collects the traces left by users on merchant websites and infers their purchasing intentions. What can display on their screens banner ads on which they are much more likely to click. “Every month, over 1 billion users see our advertisements” says Benoît Fouilland. The start-up has become an industry heavyweight
R & amp;. D rooted
This last quarter is historic in more ways than one. By hiring more than 200 people in 3 months, the tricolor jewel exceeded 1,500 employees. The recruitment of new customers is also exceptional: more than 640 e-retailers have used for the first time to service Criteo. In total, the company, profitable since 2009, has 7,800 customers in forty countries and continues to innovate, especially in mobile, become a must for e-commerce and advertising.
The success of Criteo, technology-based, is regularly convened when it comes to quote the French champions of digital. “We are proud to be proof that a company rooted in France can be global” Benoit Fouilland advance. Who does not forget to recall that most of the R & amp teams; D are based at their premises IX th arrondissement, shared with another French champion, BlaBlaCar and a few meters from those Google.
The next challenge Criteo? Managing to follow the path of Internet on all screens. Smartphone available on the bus to the office computer used the lunch break to look for airline tickets, until the tablet of the house used to finalize the purchase. The Frenchies also want to continue to conquer the world. After the United States and Asia, they are now tackling Turkey, Canada and Dubai by opening new subsidiaries.
Clémence Boyer ChallengeSoir
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