(Boursier.com) – They came, they’re all here … Automakers around the world have gathered for 15 days in Paris Expo, Porte de Versailles for Paris Motor Show. For this first day, in 96,000 m2 of alleys, presses a dense crowd of onlookers came to admire the latest models of French manufacturers Renault and Peugeot, the latest trends in beautiful German Volkswagen, Mercedes, Audi, and Porsche, but also luxurious models of Ferrari, Bentley, Aston Martin and Rolls Royce others …
Featuring news and electric vehicles
After the day reserved for the press, the doors of the living room were opened at 10 am to welcome the first visitors who come to enjoy a little dream for an entrance ticket 14 euros (8 euros for children under 25 and free under 10 years). According to organizers, the Paris Motor Show in Paris attracts 66% of men from “marvel, learn, learn and play.” Their getaway Porte de Versailles lasts 4:05 with the main focus the discovery of new (99%), electric cars (74%), equipment and accessories (46%). Also, 41% of visitors are attracted by the marketing communication that revolves around the event and television broadcasts live radio broadcasts and presentations.
1.2 million Visitors
The World of the Paris Motor Show is the world’s most important trade fair in the sector. Its last edition attracted 1.23 million visitors in Paris spans. The event is an opportunity for intense communication for the sector, with more than 12,000 journalists and professionals from over 110 countries to relay information. At the Paris Motor Show 2012, the website of the event has received no less than 8 million page views to 1.8 million unique visitors. The event (or / and hostesses?) Is also closely watched social network with 28.400 particularly like on Facebook at the 2012 edition, is 2 times more interest than for the Geneva Motor Show (like 11,870 ). The motor shows in Tokyo (902,000 visitors in 2013) and Frankfurt (881,100 visitors in 2013) are the major competitors of the Paris Motor Show in Paris, far ahead Shanghai (813,000 visitors in 2013), Detroit (803,451 visits in 2014) and the prestigious appointment of Geneva (670,000 visits).
A World under the sign of new energy
The Paris Motor Show in Paris is the rendezvous of all fans, and the opportunity to learn from the 9 pavilions Site trends and futuristic technologies nestled in prestigious concept cars. In addition to the new energy pavilion visited by Ségolène Royal and the test for electric and hybrid vehicles track, manufacturers reserve the visitors 100 world premieres, including 30 European and 40 first French first. New energy side, nearly 8,000 tests will be conducted in the framework of the World (2 times more than in 2010) on the trail of electric and hybrid vehicles EDF.
The World of recovery
Based on their new models, French manufacturers Renault and Peugeot, rely on the event to accelerate sales in the last quivering assessments CFCA in September. After a difficult month of July and the month of August for sluggish sales of new cars in France (-3.2% license for light vehicles), the return was made auspicious Renault ( 7.7%, including 31.4% for Dacia) and especially for PSA Peugeot Citroën (+ 16%, including 21.7% for the Peugeot brand.)
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