After Bouygues, Orange seduced by the lure of Netflix and announces the arrival in November of its box the American online video service, while the appropriate Minister Fleur Pellerin wants to reassure audiovisual calling for competition rules equal for all.
“The range of VOD (Video on Demand) is enriched with the offer that Netflix will be available for all our customers in November,” announced yesterday the CEO of Orange, Stéphane Richard, at the opening of “Hello Show” event in which the operator annually presents its innovations.
The boss of Orange, where the government holds nearly 25% stake, had said this fall does not want to “be in the vanguard” against the tide Netflix fear by French media. And several sources said the reluctance of operators to sign up with a group that would repay them too meager share of revenue.
Netflix had initially offered to pay 10% of revenue for Internet Service Providers (ISPs ), while the standard sharing in France is 30%.
But after Bouygues Telecom announced on September 15 that the American service would be available in November on its box, Orange should not be the only operator to step into the breach, since it is difficult not to align with the competition
SFR, meanwhile, was embarrassed at the seams facing Netflix. its future owner, the cable operator Numericable, one of the largest pay-TV, do not see the need to distribute a competitor.
Today circulated on the internet via computers, game consoles, TV connected to the internet, tablets and other mobile devices, Netflix had better get on with the ISP to be broadcast on the box, where 78% of VOD is consumed in France.
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