The electric car manufacturer is launching models with two engines.
Elon Musk, founder of PayPal payment system space vehicles and launchers Space X, has retained the sharpened during his previous experiences in the high-tech marketing sense. Especially in the way of distilling information on its products. It’s a little phrase dropped on Twitter October 1 – “It’s about time to unveil the D and something else …” – the founder and chairman of Tesla announced the launch of a new car model . Nothing had filtered. The tweet immediately sparked a media and financial boom. Mainly financial: between 1 and Oct. 6, the title Tesla rose $ 20 (8.3%), 2.5 billion of additional funding
After such. runaway, it is best not to disappoint. This was not the case. Presented on the California Airport Hawthorne, these innovations are actually variants of the Model S, currently marketed. Consequently, the title fell by 4.5% in session on Friday, returning almost to the level of 1 October
The main originality of the new versions D is actually AWD, obtained through the. installation of two electric motors (hence D “dual engine”), one in front and the other at the rear. For Elon Musk, the range will include “a normal model, an athlete, and a foolish man.” This “foolish” – the Tesla P85D- show a maximum speed of 249 km / h and a capacity increase to 100 km / h in just 3.2 seconds. Making it one of the fastest sedans in the market all engines combined.
D versions will incorporate, for the first time, the functions of autonomous driving, including parking the vehicle and prevent collisions . This functionality is essential for high-end cars because Tesla D are undoubtedly premium vehicles, with prices ranging between 90,000 and 120,000 dollars.
In the feature, the models age quickly. These changes will enable to give a facelift to the Model S, which was launched in 2012 it was much easier to install this twin engine in this model that the manufacturer has developed this technology for the Model X, the future SUV Tesla.
But Elon Musk has been very quiet on the economic objectives. But it is clear that, for investors, this is not yet the model by which Tesla will grow to a wide distribution. Disappointment comes from there
Car justify the market valuation of the group -. $ 32 billion capitalization to about $ 3.2 billion in revenue expected this year – requires a strong volume growth . This will include models more widely used than the current Model S, even if it is an undeniable success for a sedan of this price with 35 000 copies made over the year.
It will have to wait the output of the Tesla Model X, next year, and especially in 2017, the Model 3, a cheaper version of the current sedan, to judge if Elon Musk has succeeded.
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