The French-Japanese auto alliance Renault-Nissan announced Tuesday that it had achieved in 2015 4.3 billion euros of synergies, “with a year ahead of the deadline,” and now targets 5.5 billion in 2018. A late quoiqu’attendue acceleration since the beginning of bringing the two brands in 1999 …. It was probably necessary in order not to offend more susceptibility of a Japanese partner at the time, hardly suspected the existence of Renault.
But there are also the singular form Alliance that preserves a broad operational autonomy. Holding between them fourth in the world automobile classification with 8.5 million units sold last year, Nissan and Renault, partners for 17 years, remain separate companies, even if linked by cross-shareholdings and directed by the same CEO, Carlos Ghosn.
“unknown Nissan Models”
many Renault and Nissan cars already share their essential elements. This is for example the case of Renault Qajar, Space and Talisman one hand and Nissan Qasqhai, Rogue and X-Trail of the other that are all built on the same modular platform. But this fusion of technical basis is very recent so there was, once, proliferation of chassis and models at Nissan. “I discovered even during factory visits, models that I do not even know,” admitted Carlos Ghosn in Point , a year after the merger.
“At 2020, the Alliance expects 70% of its vehicles will be built on architectures “modular according to a statement. That’s the least that can be expected while the main rival of the Alliance, the Volkswagen Group, distils its platforms mass between four distinct brands and this is also true for high-end.
These synergies also pass through a “cross-generation” of a brand in a factory on the other, as has initiated PSA Peugeot-Citroen. Two French factories of Renault, Sandouville (Seine-Maritime) and Flins (Yvelines) will soon produce respectively the utilities and the little Micra Nissan sedan.
Productions offshore
in addition, the plant AVTOVAZ in Togliatti, Russia, with a capacity of about 1 million vehicles a year, is the largest Alliance production site in the world. It manufactures cars under four brands: Lada, Renault, Nissan and Datsun. The Alliance has a majority stake in the joint venture that controls Avtovaz, the largest automaker in Russia.
Finally, in 2015, Renault began marketing Kwid the Indian market, followed by the launch of Redi -Go Datsun by mid-2016. These two vehicles are manufactured in the Alliance plant in Chennai, India, on architecture CMF-A, which covers the smallest category and more affordable vehicles.
“With the launch of CMF-a, the Renault-Nissan Alliance demonstrates its ability to penetrate a market as competitive as India, where only a few manufacturers have managed to meet the requirements of local customers eager to buy modern and affordable cars, ” Deboeuf notes Arnaud, director of the Renault-Nissan Alliance BV and delegated to the President of the Alliance.
the requirement in technology
Renault-Nissan, “the development of technologies such as autonomous car and connectivity should generate significant savings in the future.” The strategy of the alliance’s members includes the development of 10 vehicles with autonomous technology in 2020.
For now, the purchasing department to subcontractors contributor more to economies within the Alliance, “33% of total synergies,” according to Arnaud Deboeuf, director of the Renault-Nissan alliance. Engineering is 26% and manufacturing 17%, figures related to product development cycles.
Mitsubishi next goal
The objective of 5.5 billion set by Mr. Ghosn does not include new data in the Renault-Nissan alliance, the Japanese stake to 34% of Mitsubishi Motors in mid-May, Mr. Deboeuf said.
Asked about the consequences for the alliance of an output of the European Union of the United Kingdom, where Nissan operates its largest European factory exporting 80% of its production, Mr. Deboeuf said that “it’s really too early” to assess. “No sector like uncertainty,” and decisions on industrial production allowances in the UK could be delayed, he noted, however: “We need the situation becomes clearer. “


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