iPhone at an Apple store in New York April 22, 2014 (Getty / AFP / File / John Moore)
Between iPhone and giant new iWatch, rumors are rife before a mystery Apple presentation scheduled for Tuesday. But the American IT group will essentially answer five big questions
-. How to exorcise the ghost of Steve Jobs
Apple has raised many questions about its ability to continue to innovate after losing its iconic boss-founder Steve Jobs, who died of cancer in 2011.
The current CEO Tim Cook could take revenge by becoming the father of a new and revolutionary device that had been able to be the Mac, iPhone or iPad at the time of his predecessor.
Experts and media are also hoping to find out on Tuesday a “iWatch”, sparking a watch connected to Important speculation for more than a year.
He was ready applications in the field of health, where money invested “makes it look like he spent in the music of pocket money” Tim Bajarin notes, an analyst at Creative Strategies
However, it can still see a little mark of the founder. “This is the design of Tim Cook, but the genesis began with the health problems of Steve and frustration with the health care system “
-.? larger iPhone to sell it even better
The record to beat is nine million iPhone and 5C 5S sold in the three days of their launch last year.
To get there and meet the growing competition from Asian manufacturers, Apple could finally get in “phablettes” smartphones to screen almost as big as a tablet and the growing popularity among consumers.
The new iPhone is expected to decline in two screen sizes, 4.7 and 5.5 inches and 11.9 14 inches diagonally, against only 4 inches (10.1 centimeters) for 5S and 5C versions.
The largest model could cannibalize sales of the small mini iPad tablet, but it will not necessarily worse for Apple if the way it improves its margins.
They are already very comfortable on the iPhone, which, seven years after its release remains the main source of profit, but Morgan Stanley is considering an extension of the price . 5S compared to up to $ 140 on the new very large version
This could however not be available immediately
-. A chip to complete the payment cash drawer
The new iPhone, but perhaps the iWatch, should incorporate a contactless chip (NFC) turning them into electronic wallets.
Apple with an edge. banking data of some 800 million customers of its online music store iTunes
For analysts, the new payment service promises to be a very promising new source . revenue
It also would give the iWatch an advantage over other fitness watches and bracelets that are already jostling on the market
-. What of security
When actresses like Jennifer Lawrence are stealing nude photos, that’s about it. This “buzz” then Apple would be well: the pictures were stored in its online iCloud
Experts relativize the impact of what is for them a classic. hacking passwords.
Apple is also a victim of its image, which makes the brand of choice for celebrities. “More attractive targets (for hackers) are more likely to have an iPhone or an iPad,” said Frank Gillett, an analyst at Forrester.
Meanwhile, Tim Cook has nevertheless felt compelled to promise Friday improved protective measures for iCloud
-. Surprise and more?
Steve Jobs often kept “one more thing” to the end of his presentation, which proved to be the most frequently noticed the announcement of the day.
In addition to the iPhone and ‘iWatch, other rumors have resurfaced in recent days, suggesting a larger iPad, walleye, fingerprint reader …
The surprise may be the lack of product bonus.
“Historically, Apple has never announced another device at an iPhone presentation,” recalls RBC Capital Markets, and it will probably have to wait for the iPad, even for the iWatch. But in this case, beware of disappointment on Wall Street …
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