NOUVEAUTÉ- First European emblem of the birth of the third brand of PSA, the DS 5 adopts the new stylistic codes.
And do call them over Citroen. Devised initially to create a parallel line of premium vehicles, the models of the DS family now belong to a new brand apart. The decision to cut the umbilical cord with Citroen, endorsed in June 2014, is realized every day. Passed the stage of the recasting of the stylistic identity, led by Thierry Metroz, the new models are beginning to point the tip of their cover. According to its own tactical logic PSA, China was the first market to inaugurate the new front with the DS and DS LS 5 6 WR. In Europe, the founding act of the young DS brand rests on the shoulders of the DS 5. Chosen by François Hollande for his presidential inauguration ceremony, the unclassifiable sedan symbolizes the launch of the third brand of PSA.
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