Peugeot will assemble cars in Kenya – The Dauphiné Libéré

The PSA group continues its development strategy in Africa, a continent where the lion brand enjoys a strong reputation with, in particular, the old Peugeot 504 used as a taxi-brousse. The automotive group will assemble two models of Peugeot cars in Kenya from June next. The contract was signed this morning between PSA and Urysia, the importer and the distributor of the brand Peugeot in Kenya since 2010.

The production will start with the Peugeot 508

The signing took place in the presence of the president of kenya, Uhuru Kenyatta, and the French minister of Economy and Finance, Michel Sapin. The industrial project focuses on the assembly of more than 1,000 vehicles per year only for the kenyan market. The production will start with the Peugeot 508, and then the new SUV, the Peugeot 3008.

The signing took place in the presence of the president of kenya, Uhuru Kenyatta, and the French minister of economy and finance, Michel Sapin. The industrial project focuses on the assembly of more than 1,000 vehicles per year only for the kenyan market. The production will start with the Peugeot 508, and then the new SUV, the Peugeot 3008. Michel Sapin said that Peugeot will assemble five models in Kenya, the most modern of its range.

” The Peugeot cars have always been resilient, durable and reliable. We are proud of their return to us, ” said kenyan president who remembers that Peugeot assembled already vehicles in his country between 1974 and 2002, before retiring to Kenya.

ambitions of Peugeot

The PSA group has big ambitions in Africa and the Middle East, where he hopes to sell a million vehicles by 2025. The French car manufacturer has recently launched assembly plants of vehicles in Ethiopia and Nigeria.

In December, the automotive group has also announced a proposed assembly plant in Tunisia, which should see the light of day in 2018. Negotiations have been initiated with Algeria to establish a facility to provide the local market, such as Renault’s. Peugeot also has similar projects in Morocco and Iran.