After Google and Tesla, the Apple brand is not the first giant Silicon Valley to get a foot in the automotive sector.
In January I wrote an article in which I stated that cars are the new computers. I prédisais that in the high-tech, we would remember 2015 as the “year of the car.” If the articles published Friday by the Wall Street Journal and the Financial Times are true, it could be more true than I expected.
Over the years, Apple has built computers, MP3 players, smartphones and tablets. Now, according to the Wall Street Journal, he built an electric car-or, to be more precise, a “Vehicle type minivan”
“Apple is secretly working several hundred employees on the creation of an electric vehicle sold under its brand, according to sources familiar with the matter. They say the project, code-named “Titan”, was initially the design of a minivan type of vehicle, from one of these sources. “
Would it of what Apple CEO Tim Cook was referring when he said last September that his company was working on product “on which nothing had filtered” ? Apple declined to comment on the information in the article from Slate, nor only from the Wall Street Journal, saying it did not rule on rumors or speculation.
The first thing: when you base a big scoop on “familiar with the matter,” inevitably you end with a partial story. That said, the Wall Street Journal is not the New York Post, and does not publish an important article without many of these journalists are convinced that it reflects something. This article contains a lot of downsides, the main one is that “Apple could decide not to proceed with the project” . It might just be an idea that the company is studying.
Even if that were the case, however, it would not be of improvisation from one group to the lazy looking for his next shot. The Wall Street Journal says the engineer Steve Zadesky Ford is leading the project, approved by Tim Cook it a year ago. 1,000 people were under his command to work on. It does not form a team of 1,000 people to work on a project that was not at least a strong hope to realize-even when you’re Apple, one of the wealthiest companies in history.
In addition, the Wall Street Journal is not the only publication to have looked at the engine sounds emanating from Cupertino. Article happened after another, published by the Financial Times, in which Apple has hired auto designers to work in “a laboratory Research Interest new, top secret ” . Among the new recruits is a former head of the Research and Development Mercedes-Benz.
For now, Apple’s inroads in the automotive sector were limited to software that turns your dashboard into a type of computer iPhone. Called CarPlay This embedded technology competes with products of the same type of Google and vehicle manufacturers themselves. The Financial Times acknowledges that it is possible that the software remains at the heart of the reflection of Apple, but adds that the course of the group of new recruits suggests that something much bigger is being prepared:
“” There are three months, I would have said that this concerned CarPlay, “said a person who has worked closely with the brand for several years [...]. “Today I think it’s a car. ‘”
Apple is not the only giant Silicon Valley to get a foot in the automotive sector. Google has worked for years on autonomous cars, and now says it is in talks with major manufacturers to make this project a reality. During this time, Tesla was a huge success by building all-electric luxury car, and was the last year the bold choice to publish its patents in the hope of encouraging his rivals to embark on this niche.
If the information about Apple hold true, Tesla could end up with an even more competition than he expected. The last articles occur one year after other that reported meetings between the two groups around a possible agreement or a merger. Maybe Apple he wanted to explore this option before deciding to build his own car.
Building a car to the general public is an incredibly complex and expensive project. It might ultimately prove that Apple’s ambitions are more modest than that, but that will not stop the high-tech sectors and automotive wonder what might look like a iVan. Here are some of the first reactions:
“The Apple car did not brake. Instead, you go to Settings and press “reduced movement” “
“We can not replace the battery in the Apple For, instead it will outright buy a new car.”
“Apple For The packaging box will be the best ever for a car.”
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