Wednesday, February 11, 2015

Real estate: developers provide 10% more sales in 2015 – Les Echos

Real estate: developers provide 10% more sales in 2015 – Les Echos

Sales promoters jumped the end of 2014, especially in rental Pinel. They rely on at least 10% increase this year. Manufacturers enrayent their decline

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The new home sales rebound. Promoters in the fourth quarter sales to 11,700 investors in rental or a flight of 22% compared to the same period in 2013, and “The accession to the property market followed suit, with more growth moderate, 8% “, or 11,685 homes sold in excess of the rental summarizes the Federation of developers (FPI). Total: 23,400 Absorption in one quarter retail (excluding sales to public housing and sales of residential services) was 14.6% in one year.

“We finished the year with 76,580 retail sales, 3% more than in 2013, whereas in the first nine months 2014 trend was -3.5% “ says François Payelle, President of the REIT. Sales to public housing and residential services are down, resulting in total sales to 102,000 stagnating sales, but by year’s end, the main driver of the market, households left.



The rental Pinel please

What has happened? the stimulus package announced in late August housing and aids passed by year’s end, make their way. Rental Pinel please. And not just by its up-down clause to rent in children. “Without waiting for the clause comes into effect in January, some customers signed the deed in the fourth quarter, Note François Payelle. The option to rent on 6, 9 or 12 years, entered into force in September, also impresses with its flexibility in buying those for retirement in 10 or 15 years “. They can rent in the meantime also sell faster in case of accidents of life, let investment becomes more liquid.

Similarly, sales in home ownership are down 2.8% in 2014 but the Crédit Foncier since November noted an increase in home ownership loans (PAS ) showing that first time buyers are also on the starting blocks. PAS is combined with PTZ, which was noted in the fall, developers and house builders recognize that everything is in place for a recovery in 2015.



Embellished also for home builders

It will be strong for developers, but it is true that from the bottom. “We expect at least 85,000 homes sold at retail in 2015, against 76,580 last year, is at least 10% sales growth” says François Payelle. The rental, which has fallen more than five years homeownership, should provide the bulk of this minimal progress. “The rental accounted for 34,000 sales in 2014, 12% more in a year, but we are still far from the 70,000 Leasehold sales for 2010 or 2011 59 000 and we hope at least 40,000 Leasehold sales this year” , calculates the President of the REIT.

The house builders as they foresee an improvement, although it is not as strong as the promoters. “Since the last quarter of 2014, business contacts are better and let anticipate a minimum stabilization of sales or even a recovery that must confirm” , says the Union of French houses (UMF). Because after a drop of 16% in 2012 and 19% in 2013, sales of the manufacturers have declined “only” 4% to 99,000 homes last year according to the assessment made so far by the UMF.



Towards price pressures?

Rest of risk. Last year the developers saw the market, have reduced their 9% on sale. Too strong recovery could face a lack of suitable offers, knowing that it takes an average of six months to get permission to build a new program. Pressure on prices could also appear. Thus, the REIT reports for 2014, a sale price for stable square meter on average, but up 1.3% in the fourth quarter, when it climbed 2.7% in Ile-de-France, the area more tense, while remaining stable in province.

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