Apple conference ended. Here are some notes on this presentation, to which we shall have occasion to return more detail.
o Apple upgrades in smartphones . Apple, which has long balked, now has a full range of smartphones with screens of 4, 4.7 and 5.5 inches. Android competitors have developed successfully in the larger screen diagonals, including Samsung, with its “ phablette ” Galaxy Note. These smartphones will enable it to reach a wider public, particularly in Asian countries. They also increase the average selling price. The iPhone 6 Plus is sold 100 euros more than the 4.7-inch model for a storage capacity equivalent. We note in this regard that Apple bears the capacity of up to 128GB iPhone 6.
o Apple wants to revolutionize the mobile payment . Apple is one of the last to include contactless technology NFC in its smartphones. He believes that all those who have rubbed the mobile payment before it failed, and wants to revolutionize the practice. He has the technical tools, with its Touch ID fingerprint reader, and agreements with large organizations of payment Visa, Mastercard, American Express, as well as banks. Initial results from Apple Pay in the United States in October 2015, will be closely watched. The payment is the largest hardware and software of the new iPhone 6.
o Apple Watch, all in customizing . In smartphones, tablets, Apple has always started with launching and promoting a single product. The first iPhone was only available in one size and one color, like the iPad. None of that with Apple Watch, who began his career with three versions (Classic Sport Edition) and six choices of bracelets. Apple clearly rubs fashionable and luxury. He invited many journalists in this sector to its conference. Also
o Apple Watch a new Apple environment we note also that two sizes are available for large and small wrists.,. After the iPhone and iPod touch, iPod nano, Apple TV and the Mac, Apple is a different type of operating system for its watches. Watch Apple introduces a new way to interact with a screen, with the crown of the watch (reminiscent of the iPod wheel), but also a new interface to read emails, follow a route (with guidance vibrations) consult his calendar. Developers will be able to grasp and create innovative applications. It could be the greatest strength of Apple Watch, when it was released early 2015 Apple leads the way with its application communication ephemeral drawings, reminiscent Snapchat .
o A new era of Apple products So much has been written about the “iWatch”. Apple has finally chosen a different name for his watch, Apple Watch. This is not merely anecdotal. Fashion “ iBidules “, launched with the iMac and Steve Jobs in 1998, is nearing completion. Recently, Apple abandons names starting with “i”, reminiscent of the old Internet and a technological world. It was noted that his health application called Health, not iHealth. Or iPhoto for Mac would be renamed Photos. Apple solutions no longer revolve around the internet, or even the hight-tech. They are a range of products and services that accompany us throughout our lives, including health and sport.
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