Apple renewed the offensive with both iPhone and shows connected – Echoes

Apple renewed the offensive with both iPhone and shows connected – Echoes

Tim Cook, the CEO of the firm, presented Tuesday night two iPhone 6, both equipped with an electronic wallet. Other historical novelty, a watch connected, which fanned the last few days the fantasies observers

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A iPhone6 ​​iPhone6 ​​and more with a mobile payment function, most watches connected! These are the main announcements Tim Cook, Apple’s boss, who spoke Tuesday night in Cupertino. Apple has unveiled the famous electronic wallet which everyone spoke in recent days. Importantly, the firm announced late night launch of a watch connected, which caused a “standing ovation” privileged attending the presentation (see below). Enthusiasm to match the importance of this historic announcement for Apple, which now invests the new market for connected objects. This he dazzle enough to reposition Apple among innovative companies? This is the bet of the firm at the apple.

Calls wi-fi

Meanwhile, business side, Apple’s jewel highest market capitalization The world, of course remains the iPhone. Representing half of the $ 171 billion in revenues and nearly two-thirds of its profits, it remains the cash cow of the firm at the apple. Over the years, the unit gains in sophistication. The two new iPhone, on sale from 17 September in the United States, are the finest ever made. They have a new processor 50 times faster than the first iPhone. Especially, we can call in wi-fi without a wireless network. A snub towards competing Skype and Viber.

But the main feature of the new iPhone is that it is now equipped with a mobile payment solution called ApplePay via NFC contactless chip. A real challenge for the firm at the apple (see below). The Nexus S Google has integrated this feature in 2011, without much success. “If Apple managed to get a percentage of the transaction, it would be a significant step forward, which would generate additional revenue and margin” says Leslie Claw Malval manager at Fourpoints. The announcement comes in a challenging environment, while Apple had to defend himself last week of the “bad buzz” triggered by hacking accounts iCloud American stars whose photos were posted on the Internet. We’ll have to reassure users …

Another curiosity: the larger screens of the two latest additions: 4.7 inches for the iPhone 6 and 5.5 for More iPhone 6, against 4 inches for the previous model. Samsung, the world’s market and a main rival Apple, is already well positioned in the large screen smartphones. With 34% market share in this segment, according to Canalys, the Korean is the leader in smartphones by 5 inches or more, far ahead of Chinese Lenovo and Huawei. By joining the court “phablettes” Apple wants to catch up and convince customers of its competitors to join his camp.

The challenge of high-end

Apple persists and therefore sign on high-end models, which, however, see lower growth. But experience shows that every launch of a new iPhone, it broke sales records. IPhone 6, the firm RBC Capital Markets expects 10 million sales in the first weekend.

In any case, the presentation Tuesday night has given the up to Apple, which had not launched a truly innovative product since the iPad tablet in 2010 Recruitment, recent months of outsized profiles, such as the former boss of Burberry, Angela Ahrendts, the hip-hop producer Jimmy Iovine and, most recently, Australian designer Marc Newson, suggests that the firm did not say Far from it, his last word on the innovation front.

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