(AOF) – After the implementation of new management teams and the launch of a cutting plan to three years of 300 million euros, Vivendi will attack the redefinition of the offer of its main subsidiary Canal+. The mother house of the chain encrypted first announced the launch of a unified brand, Channel, integrating the channels Canal+ and all tv channels of the ex-Canalsat. This last is erased at this time. If the tv Channel canal+ is going to remain the point of entry to this offer, subscribers will be able to add to the map packs themes to the database.
These offers are available with or without a commitment from the 15 November, with prices storied and long-lasting of 19.90 euros per month for 99 euros per month.
To promote its new offerings, which should allow Vivendi to at least retain the subscribers of the Channel, the channel encrypted puts forward the two segments on which it has the positioning to be the most robust : the series and the sport. If Channel still has cards to play, the group is also facing stronger competition on these themes. The group SFR, in particular, a subsidiary of Altice, has multiplied these past few months, the purchases of broadcasting rights to sports, in England mainly. In addition, Altice update on its assets in the film, the production company, israeli Hot essentially, to come up with its own series.
Following these announcements, the Channel hopes to double the number of its subscribers by the end of 2017, said its director of marketing Frank Cadoret, quoted by Reuters.
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