Peugeot-Citroën account on the French leader for the online sale of used cars to help it to multiply by four its profits to build its business-owned vehicles.
Since the month of April, the PSA group recites with constancy and tenacity, the themes of its strategic plan called ” Push to pass “. A new chapter opens this Monday, October 17 : the goal to become a major – and global – in the vehicle used.
The maker of Peugeot, Citroën and DS-has announced that it will enter into exclusive negotiations with Aramisauto.com, French leader of the online sale of used cars, with a view to conclude an alliance capital-intensive and strategic. PSA will acquire the majority of the capital of the young company for an undisclosed amount. The formalization of the operation will be made only after consultation with the representative bodies of the personnel of enterprises and the favourable opinion of the european authorities for anti-trust.
” The investment PSA is a result “, indicates William Paoli, a co-founder of Aramisauto.com with Nicolas Chartier. The manufacturer will buy back the shares of the fund present at the capital and bring the cash to her new partner.
” the PSA will provide us with the means to develop ourselves, in particular to the international “, ” said Mr. Paoli. The agreement states that Aramisauto, which retains its current autonomy, has the goal of doubling in less than five years of 360 million euros of turnover, in particular by extending its offerings in several european markets.
Gem sector
PSA hope obviously a return for this investment. the ” The alliance will enable the PSA group to return to the market of the online sale of used vehicles to the sides of a leader “, indicates the statement released by the two companies. Peugeot-Citroen is by his own admission little present on the French market opportunity, which is 5.6 million vehicles sold in 2015, compared to 2.3 million new vehicles.
the PSA relies on a small nugget of the sector : a company founded in 2001 that shows 1 million unique visitors each month on its site, but which also offers services by phone and has 24 branches in France. Result : a platform that has sold 32 000 vehicles by 2016, the first of its kind to offer his customers cars reconditioned in a dedicated center, a guarantee ” satisfied or refunded “, the delivery and the recovery at home.
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This acquisition is the cornerstone of the reorganization of the activity-owned vehicles in the group. PSA created at the beginning of September a business unit (Business Unit) for this market. In this regard, the group wishes to develop its labels (Peugeot occasions du Lion and Citroën Select) anywhere in the world and is poised to create a new one for her DS.
Marc Lechantre, the boss of this department has bread on the board and a goal set by its chairman, Carlos Tavares : up to 800 000 sales opportunity by 2021 and to multiply by four the profits related to this activity.
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