Summer sales: the dog days are done anything, the record is mixed – Boursorama

Summer sales: the dog days are done anything, the results are mixed

The five regulatory weeks are almost over. The summer sales, ending Tuesday evening to conclude on a very mixed record. Despite the omnipresent sun and deep discounts, the increase in sales volume failed to recover revenue.

“It’s not very good. We should finish between 0 and -3% in value, “said Aude Moussac, expert firm Kurt Salmon consumption.

“The heat in July has certainly helped some traders, particularly in malls, but penalized in others, particularly in small and medium cities centers where lack of air-conditioned stores, customers often preferred to stay at home, “she says.

Three weeks after the start of sales, launched June 24, the French Fashion Institute indicated an overall decline 3% of revenue.

For the big chains, “should end on a stable trend over the last year,” judge Simon Didier Bessac, president of the Federation of clothing stores (FEH). “After a little winded early (-10% over the first five days), the heat probably helped a bit to straighten the bar, but without allowing a return to a positive trend,” he said.

“For our brands, balances have very moderate market risk and balance sheet to be negative from several points,” said Daniel Wertel Federation of ready-to-wear.

Paris privileged

Only the Parisian traders observe “some improvement” compared with previous seasons deemed catastrophic, notes the Chamber of Commerce and Industry (CCI) of Paris-Ile de France: 55% say satisfied with their activity, against 44% last year.

This year, good weather and high temperatures have clearly helped, as well as tourists. These elements have allowed department stores, Galeries Lafayette stores or …

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