Samsung remains the world number on the smartphone market in the second quarter of the year, according to data released by Gartner Thursday, August 20th. But the market seems to be over due to research firm that has the lowest growth rate since 2013, with an increase of 13.5% compared to the second quarter 2014 to 330 million units in the World . Here are five lessons from the Gartner study.
1 / China is slowing
This weak global growth is mainly due to sales down 4% China, a first, according to Gartner. “China is the largest market for smartphone sales, with 30% of total smartphone sales in the second quarter 2015,” said Anshul Gupta, research director at Gartner, , adding that “China has reached its saturation point. The mobile phone market is primarily driven by replacement of aircraft, with fewer and fewer first-time buyers. “
2 / Samsung, a leader in decline
The Korean giant is still the world leader with a market share of 21.9% in Q2. If it remains unchallenged at the top, its market share is diminishing. It was 26.2% a year ago, in Q2, 2014.
3 / Apple, the challenger in great shape
The firm at the apple, eternal number 2 , saw its market share grow. It was 12.2% in Q2 2014. She spends 14.6% in Q2 2015. But the slowdown of the Chinese market is not good news for the group of Cupertino, which saw its share price drop in New York on Thursday. The iPhone 6 Plus, with its large 5.5-inch screen, Samsung continues challenger, despite the launch of the Galaxy S6 last spring. IPhone sales were up 36% during the quarter. In China, sales were up 68%, to 11.9 million units.
4 / Chinese automakers in ambush
The other three places in the top 5 are occupied by Chinese manufacturers Huawei, Lenovo and Xiaomi. Gartner indicates that Huawei has recorded a growth rate of its record sales (46.3%) thanks to its domestic sales but also international. Its market share is 7.8% in the second quarter against 6.1% a year earlier.
5 / Android crushes everything
The Google operating system remains the undisputed leader, with an overwhelming market share of 82.2%. She was still 83.8% over the same period in 2014 due to good progress iOS iPhone sales. However, Windows Phone can not make a hole and even recorded a drop (2.5% market share against 2.8%).
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