A profitable strategy, but only one time. The gesture of Dan Price, a young boss who had divided his compensation by 14 in order to increase its employees, fixing the annual minimum wage to 70,000 dollars, was made about him, turning into big blow marketing for the company Gravity Payments. The generosity of the owner of the American company payment services had indeed quickly attracted new customers, but also thousands of resumes. But nearly three months later, the news is not as good, as revealed by an article in the New York Times.
The US daily and indicates that some customers do not have particularly appreciated the announcement of the thirties, seeing it as a political act, pushing them to terminate their contract with the company. Others preferred to end their collaboration with Gravity Payments, fearing that employees’ salaries will increase affects the rates of the company, the boss yet the contrary. Loss of contracts was felt despite the signing of new customers. They begin to pay from next year, and therefore can not cover the costs related to the hiring of a dozen new employees.
The bosses unhappy
wage increases have also not always been well received within the business, senior ruling unfair that recently hired employees less experienced or simply see their salaries double, when their were hardly increased. Worse, the brother of Dan Price, co-founder of Gravity Payments, decided to attack the young boss, saying he was robbed of part of the profits of the company. A trial that threatens the very existence of the company. Quoted by the New York Times , Dan Price assures indeed “have no margin of error to pay court costs.”
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