Tuesday, April 7, Vivarte, owner of the mark La Halle, announced the closure of nearly a third of its 600 stores, and the elimination of over 1,300 positions. Struggling for several years, the company specializes in clothing and footwear had decided in 2012 to abandon the low price products and the periphery outlets cities to offer more upscale collections in the city center.
Now, Halle was identified for 30 years by its customers. The change in addition to a blocked. “ It is true that it is of the highest quality, but everyone may not afford it. There are people who are positioned lower and people are attracted by the price necessarily , “analyzes a client of the brand. And this shift also has a detrimental effect on another brand of Vivarte: André, competition from La Halle aux Chaussures, should close 32 stores
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