(Boursier.com) – GDF Suez will become “Engie” … The management team was announced at a press conference Friday afternoon. The new brand is accompanied by a new signature “by people for people” and announced the end of inherited initial public company Gaz de France, created in conjunction with Electricité de France (EDF) on the nationalization of electricity and Gas in 1946.
The name GDF was coupled with that of Suez in July 2008, after a hectic merger with the descendant of the Universal Company group Suez Maritime Canal founded in 1858 .. .
“The world of energy exchange”
“Why the name change? Because the energy world is changing … It switches from the old world of centralized and decentralized energy to carbon-free energy, “said the group’s boss, Gérard Mestrallet, quoted by Reuters. The group, present both in electricity, natural gas and energy services, aims to double its capacity for renewable energy in Europe by 2025. The French government still owns a third stake in GDF Suez.
Florange law should enable him to get at the general meeting of shareholders on Tuesday of double voting rights which will give him the opportunity to reduce its share in this strategic group while maintaining its influence.
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New logo
The new brand logo for acquires a rising sun, “the symbol of a new day in the world energy, “said the group. Multi-channel advertising campaign is planned for France and Europe. A comprehensive support system is also set up on the social networks …
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