Facebook saw its sales rise sharply in the first quarter 2015, driven largely by mobile advertising. However, profits are down due to sharp increase in spending. This was announced M arc Zuckerberg on 22 April.
It’s a nice surge in revenue for Facebook for the first quarter. Advertising – representing virtually all income – has attracted $ 3.3 billion into the coffers of the social network, an increase of 46% compared to the same quarter of the previous year. Mobile advertising is carving the lion’s share of this growth. It is 59% increase compared to the previous year. She pulls up Facebook.
Sales up, earnings down
All sources of income combined, the social network has increased its turnover of 42%, from 2.5 billion to 3.5 billion. Despite this strong growth, profit is down. It fell by $ 130 million. He thus decreases from 642 million to 512 million. .
The shareholders also experiencing a decline in dividends, with a loss of 7 cents in the first quarter 2015, earning more only 18 cents per share.
costs doubled
This decline in earnings was primarily due to the cost explosion in research and development, which were more than doubled, reaching $ 1.1 billion. Similarly, the cost of marketing and sales increased by $ 297 million. The company now has 10,000 employees.
Facebook, users champion retains his title. On average, over the month of March 2015, the site has 936 million daily users, 798 million mobile. The monthly users 1.44 billion, 1.25 billion mobile users
Legend:.. Mark Zuckerberg, founder and CEO of Facebook
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Coralie Owczaruk
Coralie Owczaruk journalist. It specializes in the development of connected objects and their uses.
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