Surprise all the way to the Thursday, April 23 appointment of Delphine Ernotte-Cunci for president of France Télévisions, while the latter has spent his entire career in Orange, close to broadcasting. The publication on Friday April 24 from the entire project for the new CEO to understanding the choice of the CSA. According to our information, three informal criteria guided the work of the Board and inspired -menées hearings behind Clos to decide between the 33 cases received it a few weeks ago.
1 / Management
The endless 28-day strike at Radio France, completed just a week before the appointment of Delphine Ernotte-Cunci, has cast a shadow over the CSA. The young Mathieu Gallet was it well prepared to face the Round House powerful unions? The question has been raised many times.
On that score, the owner of Orange France had everything to reassure members of the CFS. She lived the crisis of suicides at the end of the Lombard era the forefront without being prosecuted for harassment in judicial investigations that followed. And especially the one who had, after the arrival of Stéphane Richard, appease the social climate of the company of 80,000 employees. Successfully.
It has also shown his qualities tactician during the arrival of Free. His technique? Prepare all the scenarios to be the day of the attack, press the button and trigger the response.
2 / Television strategy
C ‘is the big question mark for the appointment of centralienne 48, who performed absolutely all his career in the telecoms group. No wonder she had to face her at a final improvised by CSA divided in the last hours, Pascal Josephus. The profile of this 60-year television rights is a kind of negative Delphine Ernotte-Cunci Pascal Josephus learned his RFI, TF1 and La Cinq, before heading Antenne 2 and FR3 in the 1990s Thereafter he founded the consulting firm International Media Consultants Associates.
How is it the director of Orange France taking up the slack size? She obviously able to rely on a network of highly effective unofficial advisers. On the Executive Committee of Orange, Delphine Ernotte Cunci alongside the former Culture Minister Christine Albanel. Other “colleagues” very precious: the former CEO of Canal +, Xavier Couture, now advisor to the president of Orange, and former advisor culture Francois Hollande, David Kessler, hired as CEO of Orange Studio. Last advantage: the presence at his side of Pascal Houzelot. This influential man of Media, owner of Number 23 chain sold to NextRadioTV there is little, would have been, according to some sources, the role of assistant to the programs of the candidate.
3 / The vision of public service
This criterion both vague and essentially had a big advantage for Delphine Ernotte-Cunci He allowed him to showcase his mastery of the digital world. Speaking of Netflix, Amazon and Google, the owner of Orange France said in its draft that “this revolution requires rethinking how to produce programs and the business model of the terrestrial channels, up to the very organization of teams designing and disseminate. ” This is more or less the work she has done in the operator’s head. Some people ingénieront probably point out the similarities of his plan “Audace 2020,” proposed for France Télévisions, with one called “Essentials 2020″ presented by Stéphane Richard mid-March …
The plan Ernotte Cunci for France Télévisions:
Friday, March 24 CSA unveiled the strategic plan Delphine Ernotte-Cunci for France Télévisions. She plans including the “non-replacement of leavers” and “wage moderation” in order to “avoid any forced departure.” “France Télévisions is at a turning point in its history (…) there is no alternative to reform and change,” she notes detailing its modernization project for the group public broadcasting. In addition to continuing the reduction of payroll, Delphine Ernotte advocates efforts on the Group’s cost structure this year, which will target “priority for corporate expenses” and will be part of a “budget Corrigendum 2015 “. Finally, the program costs should be controlled, group management will be “tightened” and “Joint” and “bosses chains are responsible for their exploitation.”
Jean-Baptiste Diebold ChallengeSoir
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