Its quarterly profit soared 33% year on year. Sales in China are becoming more important than those in Europe.
Apple continues to ride the success of the iPhone 6. The company earned $ 13.5 billion dollars in the first three months of the year, up 33% compared to the same period of the previous year. Its sales also jumped a quarter (27%) to over $ 58 billion.
The company managed to sell over 60 million iPhone, 40% higher than the first quarter of 2014. The company enjoys an exceptional growth in China . Its sales have soared to 71% in one year. China becomes the second world market, just behind the United States. It exceeds for the first time in Europe.
What impresses most about Apple is its ability to take an extraordinary amount of dollars each device sold. With the iPhone 6, and the group managed a tour de force: buy a phone more than the previous – (+ $ 100) to an even larger segment of the world population.
“A unique ecosystem”
Its margins are unparalleled in the high-tech sector: it performs a profit of 40% on each telephone, never-seen either in America or elsewhere. This success more than offset the decline of Ipads, whose sales fell further in the first quarter. Apple fans visibly feel less urgency to replace their tablet as their phone.
But Apple’s success takes more than its phones will not necessarily reassure investors. The company thus derives 69% of its revenue from the iPhone, nearly 15 points higher than a year ago. “The good news is that the iPhone is fantastic. The bad news is they get 100% of Apple’s growth “says Toni Sacconaghi, an analyst at Sanford C. Bernstein.
shows the connected launched last week and payment by telephone proposed for several months may help diversify its resources. “Apple is trying to build a unique ecosystem. Revenue is potentially huge, “thinks so Heracleous Loizos, Professor at Warwick Business School. But it will be difficult to emerge a beautiful cash cow that the Iphone.
Lucie Robequain
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