The concentration of black sedans is worthy of Parisian chic districts but parking is that of a shopping center in Seine-Saint-Denis. Welcome to Aubervilliers, capital of dud made in China, which has just opened the largest business center in Europe dedicated to this business.
Costume € 40 dug in a downtown shop Lot of socks from the supermarket, sneakers sold at the discount store corner: there is likely a part of your wardrobe has passed through the northern suburbs of Paris, the gateway to the Chinese apparel in Europe <. / p>
“Here you can find anything and almost every price,” ensures Min, adjusted jeans and black jacket, pushing a devil loaded with bags and boxes to be delivered from a wholesaler. “People come from all over Europe, it is international,” added the handler arrived from China “there are six years.”
Behind him, porters and buyers come to shops for retailers flashy, slaloming between trucks and vans parked on double-file. “Glam Couture”, “The Smiling boot”, “Bisou’s Project”, “Miss Baby Hot Bottom”: several hundred meters between the Stade de France and the Paris ring, wholesale full swing
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“For those working in the garment, Aubervilliers is essential,” says Gaëtan The Gorre, 37, by monitoring an eye employees load into his van a lot of jeans purchased from a wholesaler neighborhood . A native of Côtes d’Armor, this specialized trader in the market trading comes to stock “at least once a week” in this “Chinatown ready-to-wear.” “I make the identification, I am negotiating Here we have everything at hand but you have to know it.”.
Cups, colors, materials: hundreds of wholesalers offer an almost infinite choice. “Behind every shop there has a whole team,” said Pascal, French Chinese, who recently resumed her parents shop. “They are called in French designers to appeal to Western customers,” the young man.
In this maze of alleys, dead ends and alleyways, almost all of the cases are familial, run by Chinese in Wenzhou area. A city in south-east of the country where emigration to do business is a strong tradition
-. “Small way” and “Highway” –
The arrival of the first wholesale in Aubervilliers in the 2000s was “gradually snowball,” said the Communist mayor, Pascal Beaudet. The city now has 1,200 Chinese traders, and became the first commercial node between the two countries.
The pioneers were already in France for years, notes Richard Beraha specialist of the Chinese community in the Paris region . Originally undocumented, they worked, were regularized and have gradually built up “the necessary capital” to engage in wholesale.
Among them, a man has made a fortune . Hsueh Sheng Wang, self made man impeccable suit. Owner of dozens of shops in Aubervilliers, he made his name in 2011 by buying a good part of the port of Le Havre.
In the early fifties, he just opened with seven other investors from China, Europe’s largest wholesale center for textiles. 310 shops on 55,000 square meters in the heart of Chinatown
Called Fashion Center, this resort is to ” streamline “the import and export of garments, attracting even more buyers from all over Europe, says Hsueh Sheng Wang, who extols the benefits of French-Chinese trade to the hexagonal economy.
The Fashion Center will create “approximately 2,000 jobs”, “not just for the Chinese,” insists one of his partners, Victor Hu, 47, spent the uniform of the Foreign Legion, on his arrival in France, suit and tie.
“a little path was plotted,” smiled Mr. Wang. The “King of Auberviliers” is certain “the new generation built a highway”
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