Thursday, January 1, 2015

New Year: MMS and social networking supplant SMS – Les Echos

New Year: MMS and social networking supplant SMS – Les Echos

Article (s) associated (s)

Send New Year SMS ? This is a habit becoming “has been”. Post a photo or video on Facebook, send it via MMS, or write 140 characters on Twitter, now that’s how the French wish a happy new year. The Minimail site identified 511,790 New Year tweets between 23 am and 45 midnight, with a peak of 3,333 tweets per minute at 00 h 29. The 1 st January vows continued to arrive on the social network. Francois Hollande and his wishes for a year “bold, action and solidarity” to the Minister of Culture Fleur Pellerin, who called for one year “creative and conquering “ through the Minister of Economy, Emmanuel Macron, saying in his vows as ” the mobilization continues in 2015, “ while the government decided to go through the network Social.

The Humor Axelle Lemaire

With humor, Secretary of State Digital, Axelle Lemaire launched: “Remember that the” French bashing “is” so “2014! “While the most geek greeting came from Matignon where Manuel Valls posted on Twitter a video posted on Vine, the site where one creates very short videos. Right, Nicolas Sarkozy has merely a simple “I wish you all the best for 2015. NS”, the initial signaling perhaps he himself wrote the message . But he was fired for Facebook today midday Wednesday (see page 2).



WhatsApp and iMessage, alternatives to SMS

In addition to Twitter and Facebook, users flocked to apps like WhatsApp and iMessage, alternatives to SMS, Bouygues Telecom said without providing specific figures. The number of traded MMS, SMS from the multimedia version, has increased significantly with growth of 20 to 25% in SFR and Bouygues Telecom 17% from 21 pm and 2 am.

This trend has had a direct impact on SMS. After stagnating last year, the number of text messages exchanged by phone for the first time declined in three of the four operators. SFR recorded a decrease of 10% of SMS exchanged, though, at midnight, the peak was equivalent to that of the previous year, with 27,600 messages per second. Orange noted him a decrease of 14% of SMS from 21 hours to 2 am. Over the full year, the number of exchanged text messages even decreased 1.6% to $ 65 billion. Finally, Bouygues Telecom noted in the same time slot a drop of 20% of texting. Only the last on the market operator Free has registered an increase of 20% of messages, with 57 million text messages.

The Department has not compiled data of all operators. Last year, according to his count, nearly 360 million SMS and MMS messages were sent between 21 hours and 2 am on the night of New Year.



Sandrine Cassini
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