Worldwide sales were down 2.4% last year. Don Thompson leaves the company, less than three years after becoming the
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America is decidedly ruthless against employers who do not take the stand. After the Mattel toy company, who thanked its CEO earlier this week, it’s time for McDonald’s to hers at the door. Don Thompson leaves the company, less than three years after taking the leadership. “ I do not think it was a big surprise. Perhaps regarding the timing but not on the decision “notes Sara Senatore, an analyst at Sanford Bernstein. “ This is something talked about for some time,” . The restaurant chain up headed by a veteran, Steve Easterbrook, who began his career at McDonald’s there are more than twenty years. This will be the third CEO of the company in less than a decade, which says a lot about its current crisis.
The fast food chain has experienced last year an historic decline in sales. They were down 2.4% over the year, the worst performance on record for at least ten years. The international sales have suffered the consequences of a health scandal in China, a potato shortage in Venezuela and the temporary closure of some restaurants in Russia due to geopolitical tensions in recent months.
New Competition
More worrisome: Americans turn away from McDonald’s stores in favor of more “responsible”, such as restaurants Chipotle selling tacos from organic agriculture. Grand McDonald’s competitor, Burger King also saw sales decline by 1% in 2013.
No one knows if Steve Easterbrook will change the direction taken by the group there are a few weeks. His predecessor had decided to review the map and give more freedom to its franchisees to boost short term counting on cost control. He announced a break in the opening of new restaurants, wishing only invest $ 2 billion this year, the lowest in five years.
Lucie Robequain
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