The growth of e-commerce driven by “market places” – The Tribune.fr

The growth of e-commerce driven by "market places" – The Tribune.fr

Of course, the pace of growth is slowing in e-commerce. But there is far more support than the retail trade. Last year, cyber-merchants in France generated revenues of 56.8 billion euros, according to the survey of the Federation e-commerce and distance selling (Fevad) published on 27 January and covers data than 157,000 businesses. Sales of e-commerce represents “only” 9% of retail. For comparison, the Bank of France reported an increase of only 1% of retail trade in France.

In the e-commerce, sales increased by 11% compared to 2014. Between 2012 and 2013, the increase in turnover was even higher: 13.5%. Another sign of a form of arrival to “mature” market: the average basket per transaction is reduced from four years to about 80 euros. But this movement is compensated by an increase in the number of transactions. These increase by 15% between 2013 and 2014, rising to 700 million.

Dynamic Christmas

In September Fevad forecast growth of € 56 billion in 2014 . Meanwhile, a particularly dynamic Christmas season for retail sites has contributed to these expectations exceeded. This, despite growing fears of delays to perform extensive promotions transactions imported from English speaking countries as “black friday” and “cyber monday”.

In fact, sales to this period, which account for over 20% of the sales total business e-retailers have increased faster than the rest of the year (13%)

notable point:. sales on ” marketplaces “these dedicated platforms and now these spaces made available to other traders by large commercial sites to monetize their traffic increased by 53%. They now account for nearly a quarter of the total volume of business sites that rent these spaces. Besides, Amazon has exceeded eBay, yet only platform dedicated to this activity as the first marketplace in France.

62 billion provided in 2015

Finally, although growth settles and the average basket per purchase decreases, the outlook remains quite positive for the sector. Especially because traders “connected”, are more likely than others to develop their business abroad.

“ He still created a merchant site every half hour in France , “recalls Marc Lolivier, managing director of e-commerce and distance selling federation. For 2015, the 60 billion euros in revenue bar could be exceeded. Especially if, as Carole Delga note, the Secretary of State for Trade, “ to resume the habits of the French who were more citizens than consumers ” just after the attacks in Paris in early January. Events that apparently hijacked especially buyers of physical stores.