The Netflix logo on a computer screen (AFP / File / Jonathan NACKSTRAND)
The US online video service Netflix continues its conquest new users and new markets, confirming its resistance against the increased pressure from competitors such as Amazon, which is stepping up efforts in the original production.
“The progress has been such that we now believe we can complete our international expansion in the next two years while remaining profitable, which is earlier than expected, “wrote Tuesday the direction of Netflix in his quarterly letter to shareholders.
The US company already present in fifty countries in the world, it indicates finishing 2014 with 57.39 million users worldwide, a gain “record” 13 million throughout the year, and 4.33 million in the fourth quarter.
A large part of this increase was recorded abroad, where the service has earned 2.43 million users in the last quarter of 2014 to $ 18.28 million.
The current launch in September in six new European countries, including France, “went well and our new original content are particularly popular,” says the group in particular.
Despite mixed reviews, including Netflix has ordered a second season of its new series “Marco Polo”.
And, building on the success of productions like “House of Cards”, which just earned a Golden Globe its main actor Kevin Spacey, he says he wants to continue to increase in the coming years from its investment in original content.
Netflix will launch at the end of the first quarter in Australia and New Zealand, and later that year in “large additional countries” unidentified. He says he is “still exploring its options” for China, where its presence should in any event remain “modest”.
This expansion has allowed Netflix to increase its sales business by 26% last year to $ 5.5 billion, while its net profit more than doubled to $ 266.8 million (+ 137%), the acclaimed performance on Wall Street where its action s’ soared by almost 15% to 10:30 p.m. GMT
-. Amazon aims cinemas –
Netflix takes advantage of the growing popularity of online TV streaming (without downloading flow) to which nothing in the US, 47.7% of the population should indulge this year and 53% in 2018, according to eMarketer research company.
This practice is becoming however more “fragmented among a range of services,” said Paul Verna, an analyst at eMarketer, citing “a more competitive environment than ever.”
“For a long time, Netflix has enjoyed a virtually unchallenged domination (. ..) but now competing for consumer dollars with Hulu, Amazon, Google, Apple, and even (TV channels) HBO and ESPN, “argues the analyst.
especially Amazon with its premium subscription service, looks more like an actor to be reckoned with in the streaming market.
Online The distribution giant has invested heavily in recent years to beef up its offer of video content. Like Netflix, it has launched the original production in the television series first, but now also in the cinema.
Amazon has announced on Monday that he intended to begin this year to produce films to hit theaters before accelerated distribution on its online streaming site. The stated objective of 12 titles per year, a level comparable to some Hollywood studios.
This is a large replica face as a result of “Crouching Tiger, Hidden Dragon” that Netflix plans to release the August 26 on his serve and in IMAX theaters.
This offensive in the online video begins to bear fruit.
One of the last series produced by Amazon, “Transparent “which tells the story of a father transgender, has just been awarded the Golden Globe for best comedy series.
And Amazon has managed to convince Woody Allen to achieve for him a series that will air next year in the US, UK and Germany.
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