Le Monde | • Updated | By
What change of tone! Forgotten, or almost the “French bashing” that prevailed there are still a few months. Like the popularity of Hollande, dating back to France – it starts from very low – the image of France is picking up, too, with major world leaders
<. em> “There are still many misunderstandings and sometimes aggressive on topics such as labor law and taxation, but this is no longer the” French bashing “of the past two years,” ensures a traffic pattern used in the Alpine resort.
“This is a country where you have to invest and we’ll do it”
Of course, there has the “effect Charlie”, which generates empathy for everything tricolor. “It’s crazy, each of the speakers that I encounter starts with a 5 minute speech to say how it is secured” after the attacks in Paris, which killed 20 people in total, tells another CEO. However, ensure the most traffic crossed leaders in Davos, there is also the beginning of a change in perception on the Hexagon. The adoption of responsibility Pact, the implementation of the IECC and more recently Macron law are elements seen positively by the strange business leaders present in the Swiss resort.
“They may not know all the details, but they have the feeling that France is in the process of moving and they are interested” , reports a French consultant. Better, some foreign leaders, not least, do not hesitate to say publicly all the good they think of France.
“You have one of the best in the start-up world is awesome says for example John Chambers, CEO of Cisco American. France is taking the movement, it is a country where you have to invest, and we will. “ The tricolor demonstration at CES in Las Vegas in early January was particularly impressed the world” high-tech “: the French delegation was the second largest of the great rendezvous of consumer electronics, with 70 represented companies
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Lunch with bosses 20
Recognizing that some misunderstandings, particularly around the tax to 75%, should be clarified, Francois Hollande took advantage of his visit to Davos, Friday 23 January, for lunch with twenty foreign leaders and responsible corporate funds investment, such as Jack Ma (Alibaba), Guo Ping (Huawei), Paul Bulcke (Nestlé) or Bader Al Sa’ad, head of sovereign funds of Kuwait (KIA).
“The discussion was very dynamic , says Michel Sapin, Minister of Finance, who accompanied the Head of State. There have been many questions on the labor market in particular, sometimes with a few stereotypes, but also a lot of positive comments on the French creativity, quality of our engineers, our assistive devices to innovation … “
According to Mr. Sapin, some entrepreneurs have even offered their services to help France. “Jack Ma, for example, made a very interesting statement to say that China will tomorrow become a major importer and not just Exporter, and he was willing to give a chance to the French SMEs that they can sell products in China through its Alibaba platform “, says Finance Minister
Read also:. France is trying to attract Alibaba
“France has a playing card” , says Pierre Nanterme, the tricolor boss of Anglo-Saxon firm Accenture, also delighted with the change in tone perceived in Davos. “The world has never been more complex. But the French are among the best to manage the complexity, through our teaching mathematics. This is why our multinationals are doing very well, because we have some of the best leaders “ says Mr. Nanterme before launching: ” This world is for the French! “
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