record sales of its flagship product, the iPhone, Apple offered Tuesday in a historic quarterly profit of more than $ 18 billion. In the cascade of dizzying figures released Tuesday, Apple also announced it has sold its billionth device running the iOS mobile operating system.
The California group, which will market from April’s smart watch , Apple Watch, sold a record 74.5 million units of iPhone in the three months of year-end corresponding to the first quarter of its fiscal year 2014/2015 shifted. It is beyond the expectations of financial markets oscillated between 64.5 and 67 million units. The iPhone, boosted the popularity in China now accounts for over two-thirds (68%) of Apple’s revenue.
This enthusiasm was reflected in a jump of 37 9% to 18.02 billion net profit dollars, the biggest quarter for a business. The record in the United States was held so far by the oil major ExxonMobil, who won $ 15.9 billion in the second quarter of 2012, according to Standard & amp rating agency; Poor’s. Worldwide, the Russian Gazprom had earned a net profit of more than $ 16 billion in the first quarter of 2011.
The Apple profits per fiscal quarter ($ billions)
” The demand for the iPhone is impressive and surprising “ observes the boss Tim Cook, adding that it is difficult to explain such volumes. On Wall Street, the title jumped 5.55% to 115.20 dollars to 1:45 in electronic trading after the close of Tuesday’s session.
Apple has wowed consumers and won new clients, with its new iPhone 6 and 6 Plus, a range of expansion allowing it to compete with its main competitor, the South Korean Samsung, analysts agree. This is China (Hong Kong and Taiwan included) that demand is growing fastest. The IT group, which has formed a partnership there with China Mobile, the largest operator in the world, it has seen its revenues increase by 70% in one year.
According to UBS, the Empire of middle accounted for over a third (36%) of iPhone sales in the fourth quarter against almost a quarter (24%) in the US, becoming the largest market of the group. Apple has not detailed its sales by country or by any iPhone model.
Apple Watch on sale in April
The sales of Macintosh computers, they, jumped 14% year on year to 5.51 million units, a record high, while those of iPad tablets, whose design has been revisited to make them lighter, fell 17.8% year on year to 21.41 million units. “In the long term, the iPad remains an important segment” , defends Tim Cook, who hopes a revival of the tablet through the partnership with IBM, which aims to attract companies by offering specific applications.
All products combined, Apple’s revenue totaled $ 74.6 billion, up 29.5% year on year. Analysts on average had expected 67.69 billion dollars, while Apple had advanced in October to between 63.5 and 66.5 billion. The margin has been significantly improved to 39.9%, against 37.9% a year, thanks to the increase in the average price of the iPhone, spent 637 dollars each to 687 dollars, an increase 7.8%.
For the current quarter, Apple expects revenue of between 52 and 55 billion. Markets expect 53,790,000,000 dollars because of the arrival of promising new products like Apple Watch shows connected. This smart watch, the first product “revolutionary” launched under the guidance of Tim Cook, will be marketed from April instead of “early 2015″.
It is supposed to give a boost to the electronics market in “ready-to-wear” , that is to say integrated into clothing or accessories such as glasses, bracelets and watches. Several manufacturers including Samsung have already released models. The adoption of Apple Pay electronic payment service could also contribute to profitability, especially since this is a market that should weigh in the $ 118 billion by 2018 against 3.5 billion last year, according to the firm eMarketer.
Apple, however, faces the high cost of the dollar, which could undermine its profitability and margins in the coming months, he warned. In response, the group has already raised prices in Russia and the cost of applications and software in Canada and Europe.
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