Wednesday, January 14, 2015

“Charlie Hebdo” story of a renaissance – Les Echos

"Charlie Hebdo" story of a renaissance – Les Echos

A week after the attack, ‘Charlie Hebdo’ is on newsstands Wednesday morning. With an impressive circulation of 3 million copies. The weekly is still alive

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The “Charlie Hebdo” which comes out on newsstands Wednesday bears the number 1178. It is above all the “survivors” number, after the terrible terrorist attack in the satirical weekly in the heart last Wednesday. Soon, a certainty is emerging: despite the shock, despite the tears, the paper must come out. To show the murderers that their goal was not achieved. To respond to the emotions aroused by the unprecedented attack.

From January 7, the day of the attack, an impressive chain support is therefore set up. France Télévisions, Radio France and “Le Monde” are the first to publicly express their solidarity. In a statement of intent, they are ready to make available “Charlie” ways to help out the next issue. The next day, a meeting was held in the presence of the presidents of the three groups – Mathieu Gallet for Radio France, Rémy Pflimlin for France Télévisions, Louis Dreyfus for “The World” – to organize the output number for that day. “The world” will provide computers, France Télévisions and Radio France broadcast on their channels the call message donations, which was launched in an emergency.



“No door was open!”

This is not all. For a week, the money flowed to the point that, “Charlie Hebdo”, it will even be complicated “manage this amount of very important donations” , says Francis Morel, the boss Union of the national daily press (SPQN) and CEO of the “voices”. Ironically, before the attack, the title is constantly struggling to stay afloat. “ The last time I had lunch with Charb was there three or four weeks and he was distraught. He told me: “I’m hustling.” He knocked on every possible door to that of François Hollande, saying, “Guys, we’re going to die mouth open, one is booed, we are hated. And no door opened! “ tells Zineb El Rhazoui, journalist at “Charlie”.

The Press Association and Pluralism, which allows for tax-exempt donations to the press, had been asked to pay 200,000 euros in November and December, confirms François d’Orcival his president. This association is the first to allocate funds in an emergency, when all the material of “Charlie” is sealed police since last Wednesday. It draws 100,000 euros in its reserve fund and also pays an advance of 100,000 euros on future pledges.

In three days, the association – created in the wake of the States General of the press in 2007 – has already received more than 1 million donations. Those who wish to come to the aid satirical weekly pass, in France, for jaidecharlie.fr and abroad, a site hosted by Reporters Without Borders.



A global distribution

Fleur Pellerin, Minister of Culture and Communication, quickly announced $ 1 million for” Charlie “. We mean that the state is there for emergency but also for the sustainability of the title ,” says an adviser to the minister. Why this amount? In addition to its symbolic dimension, it corresponds to approximately one year of log loss, according to calculations of the ministry.

Before the attack, the government launched the site of expanding the fund for newspapers with low advertising resources, for the time reserved for daily newspapers. “Charlie Hebdo” should eventually be able to benefit. Finally, after some technical delays, the Google fund with 60 million euros over three years, provides since Monday have released 250,000 euros for the title.

Beyond these emergency equipment, support initiatives were many and varied. These include, without the list being exhaustive, eBay, which will transfer to “Charlie” from the commission of former sales numbers on its site; Air France, which proposes to broadcast the title on all flights; La Poste, which offers the weekly one-year free postage; Amaury, who puts his street vendors available. Companies and foreign newspapers (such as the “Guardian”) also promise to help.



Evening Support

Sunday at the Republican running evening was attended by nearly 4 million people across France, France Télévisions and Radio France organized an evening of support, broadcast on their channels, and TV5 Monde. “ The utility had to continue the extraordinary popular mobilization of the day ” explains Frédéric Olivennes, director of external communications France Télévisions. The audience followed. In addition to its symbolic significance, the evening was also an opportunity to raise money for “Charlie” the places were paid, with a minimum charge of 20 euros

The. Lyonnaise courier Presse (MLP), which manage the distribution of the magazine, for their part, Federated gesture of the entire chain, deposits with kiosquiers through their Presstalis competitor that managed some 4,000 copies (of a circulation of 60,000 ) exported to abroad – mainly French-speaking countries: Switzerland, Belgium, Quebec. In the end, not only the distribution of “Charlie Hebdo” last Wednesday was not charged, but of today will not for the first million copies.

This means that the income of “Charlie” will not be encumbered by the 40% of traditional distribution costs and 20% of printing costs. It also means that sales number on Wednesday could represent revenue ever seen for “Charlie Hebdo”.



Distributed to Lebanon and Singapore

Each issue is charged 3 euros and ensure that MLP there is a demand already evident among 27,000 French press outlets to more than 1 million copies. So the decision was made to print 3 million, three times more than expected.

These additional 2 million – for which the printing and distribution costs will be charged to “Charlie” – will be used to restock the kiosks because everyone will not his “Charlie Hebdo” today, but everyone will however have it by Monday. The application also exist abroad, where 300,000 copies have been requested explains Michel Salion, spokesman for the MLP. Many countries that were not distributing “Charlie Hebdo” have requested, to Greece, Lebanon, Sweden and even Singapore.

For MLP, all this represents a good effort. When he had a truck at the exit of the printing press and three men to load “Charlie Hebdo” until last week, it will take this number if expected 12 trucks and about thirty employees mobilized. MLP even assured the special distribution companies or municipalities that required copies to support the writing of “Charlie”.



Welcome to “Libération”

But money is not everything. As he had done in 2011 for three months after the Molotov cocktail attack which had suffered “Charlie Hebdo” the newspaper “Liberation” puts its premises at its disposal to allow the exit number today. This time, security measures are much more stringent. The weekly team is housed in the “window” the room of 8 th floor normally used for editorial conferences. The door is guarded by plainclothes police when their heavily armed uniformed colleagues are stationed at the entrance of everyday life.

Upon installation, “Charlie Hebdo” was visited the Prime Minister, Manuel Valls, Fleur Pellerin and Interior Minister, Bernard Cazeneuve, came to show their support. Writing conference was held Friday. “Placed on the big round table, computers lent by the group Le Monde. Sitting around, Willem, Luz, Coco, Babouse, Sigolène Vinson, Antonio Fischetti, Zineb El Rhazoui, Laurent Léger … In all, more than 25 people, mines and gray puffy eyes, hard core, close or casual employees are there to preparing the next issue of “Charlie Hebdo” tells Isabelle Hanne journalist” Liberation “, who attended the conference.

Finally, a number of 16 pages which promises to be historic. In A, a caricature of Mohammed crying holding a sign “I’m Charlie,” with “All is forgiven.” No way to deny what has been the same for the weekly gasoline: making fun of religions, of all religions

From laughing, always laughing.

On the menu the next issue, laughter, always laughing. “Arnold Schwarzenegger has announced that he will subscribe to” Charlie “, so obviously it will be taking it on the chin! Colleagues begin to deride what happened to us and to imagine what would have said the dead, they would have themselves drawn. They always draw on that, on what happened and countryside “I’m Charlie.” The job of “Charlie” has always been to destroy the symbols and today we must destroy the symbol that we are becoming. This is what we are doing, “ says Zineb El Rhazoui.

Monday evening, at the time of closure, the writing of “Charlie” screamed “Allahu akbar”. It was the Charb battle cry! Internally, reporters joked: “Stop saying that, because the day when they will arrive, we will not know if this is a joke”

After this number and the emotion he will not fail to arouse the hardest probably start for “Charlie “. While these exceptional measures will stop one day, the whole question is whether support today will be the same in the coming weeks. The subscription warrants will be crucial, it will ensure regular income and will give people the habit of reading the magazine hope Francis Morel.

In this regard, several publishers have offered to help manage subscriptions of “Charlie Hebdo”. Corporate and institutional subscriptions are dozens, not to individuals, which also show their support through this. Beyond donations and countless expressions of support, the pressure will be immense after such a tragedy. Find a future without those soul. Remain “Charlie”.

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