Detroit auto The living room (Michigan, northern United States) opens its doors to professionals Monday amid optimism found after the dark years through which the sector pulse of the US economy.
At the exit of a 2014 year marked by a strong increase in sales (+ 5.8%) which led to completely erase the effects of the 2008 crisis, the professionals are convinced the Americans found the way of concessions.
And, while oil prices are at their lowest, consumers appear again fond of pick-ups (more than half the market), 4×4 massive and car “muscled” V8 engines full of horses.
“The return of all that is powerful and fast,” headlined Sunday, “Detroit Free Press” great newspaper of this city, symbol of radiation industrial “big three” automakers in the middle of the twentieth century, also embodied their decline.
Detroit, just out of bankruptcy but still keeps diet deep scars successive crises that have overwhelmed, will be watching the “Cobo Center”, exhibition hall of the city center which is expected of the biggest names in the profession, courted by 5,000 journalists Monday and Tuesday.
The organizers believe then accommodate about one million visitors for the annual event, which runs until January 25
They will especially enjoy the latest news of manufacturers of raw. Fiat Chrysler Automobiles (CFA), General Motors and Ford, the latter being the only one to have gone through the 2008 crisis without going bankrupt.
GM will present the new version of its hybrid car “Volt” but a crossover prototype (4×4 silhouette on sedan base) called 100% electric “Bolt”, with a 320 km autonomy and supposed to respond to future descent range of Tesla, a California startup that revolutionized the segment of “zero emission” with his sedan ” Model S “
-. Headwinds for cars ‘clean’ –
The Japanese group Nissan, which like the Toyota Tacoma will reveal the new generation of his pickup “Titan”, promises to unveil a model that will “redefine” the brand. It could also have a battery change, he says, the situation for electric cars still limited autonomy.
But the demand for “clean” cars currently weakening at the same time that prices gasoline, enough to raise the question of the relevance of the choices made by some manufacturers like Ford, who recently passed his pickup F-150 in all-aluminum to save weight.
Moreover, this year, the brand with the blue oval above should announce a series of muscle cars: a new sports GT, heir of the legendary GT40 of the 24 Hours of Le Mans, an even more powerful version of the Mustang, and even a new division dedicated to sports cars.
Always hand sports cars, Honda will finally give a successor to his “supercar” NSX appeared there a quarter century. Korean Kia GT should show Singer, while Cadillac, at home, will also attempt to draw attention to the CTS-V sedan unleashed and ATS-V.
As for the Chinese, the ‘GAC company should present to Detroit a prototype electric autonomous vehicle, following the lead of many Western and Japanese manufacturers working on this technology.
GAC will also benefit from the echo chamber Detroit to start a crossover, but it is not intended immediately to the US market, Chinese manufacturers have so far failed to penetrate.
On the sidelines of the exhibition, Volkswagen could soon unveil Sunday its global sales figures for 2014, with the issue of whether the German group has already held its bet to dethrone Toyota’s position as the leading manufacturer in volume.
Paradox, Volkswagen suffered a big setback in 2014 in the US, with sales falling by 10% for VW, Audi’s health to limit the damage for the group.
Volkswagen must in particular show Detroit a “crossover” of medium size and the new generation of its large 4×4 Audi Q7.
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