If the French are still likely to plan to balances this winter, a significant portion of them, however, should reduce the budget they will spend, in a context of crisis and almost constant promotions, according to two polls published Friday.
The winter sales begin January 7 and will conclude on February 17, except in the Lorraine departments as they begin this Friday, followed Saturday Guadeloupe. For the first time since 2009, they will last six weeks and not five, floating balances from being deleted.
A first study RetailMeNot / YouGov / ma-reduc.com conducted on 9 and 10 December with 998 people representative of the French population shows that 39% of respondents will reduce their spending this year on the occasion of balances.
And in a second survey, conducted by touslesprix.com to 1,481 users between 8 and 15 December, it’s 56% of them should spend less money at this time once popular with consumers.
If 42% of French plans to spend more 200 euros for the event, according to RetailMeNot, they also have a 50% lower envelope to 100 euros, depending touslesprix.com.
Yet the appetite for deals is still there. But usually buy all year discounted seems to have somewhat blunted interest balances.
Six in ten say so users no longer be willing to buy a product if it is not cheap. But if 51% say they expect the sales period to save money, they are now more numerous (52%) to consider that specific promotions outside the sales are a better opportunity for bargains.
lower balances budgets is also the result of financial difficulties faced by the French. More than four in ten and highlight the increase in expenses from their homes (47%) and lower income (42%), while 38% mentioned the increase in their taxes. The French will therefore be particularly demanding this year on the amount of discounts, expecting to receive at least 33% discount during the sales, according RetailMeNot.
Still, some sectors such as shoes ( 68% of those who are going to buy balances count) or fashion / accessories (62%) should use the time to market their wares. Women also intend to buy skincare / beauty products (60%) while men plan to make good deals on high tech (50%), household appliances (50%) and leisure products (47%) .
If fashion shopping, shoes, cosmetics and furnishings will take place mostly in shops, internet should be preferred for cultural products (31%), high tech (30%) and leisure (27%) .
Fractions looking for bargains, 21% of French intend it to tracking before D-Day.
And 40% say it will go in search of sales private before the official date. Even spend all their budget before January 7.
For 24% of them, these “balances before balances” are the best way to beat the crowds in the stores, while 23 % think it is the right way to be sure of finding the desired product
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