Sébastien Bazin likes to surprise. Sometimes her outfit as last October when the CEO of Accor, the European leader in the hotel, had presented its digital strategy dressed geek. But this morning, it was far more serious. Accompanied by Ji Qi, founder and CEO of Huazhu Hotels Group (13th largest), it announced an unprecedented strategic alliance between the two hotels. What will keep “a leading role our two groups are driven by a strong desire to grow and take market share,”
Available in three. decades in China, Accor, who operates 144 hotels on a worldwide total of 3700 seems to have found the winning martingale. “The combination of unrivaled local expertise Huazhu with our brands will create tremendous value for our two groups,” points out Sébastien Bazin. “By joining forces, confirmed Ji Qi, we will accelerate our growth and will attract more customers to our networks.” For, after negotiations that lasted less than six months and is signed for 70 years, both partners stand to gain.
exchange of favors
In practice, hotels economic signs and midrange (Ibis, Novotel, Mercure) are integrated Huazhu which holds a master franchise exclusively for Accor. What benefit from the dynamism of China, which has increased tenfold its presence since 2008: it plans to open 350 to 400 hotels under the Accor brands over the next 5 years. By contribution, the French in return receives a participation of (…)
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