HISTORY
Google part in the rescue of the Greek tourism. His method? Offer courses ‘management’ for tourism businesses in the country as part of an initiative to promote announced Thursday by the Union tourism companies. The operation, which will begin in Crete in early September, is all small business
program. Seminars to equip hotels and restaurants “adequate digital capabilities to enhance their Internet image and help their development throughout the year, “ says the organization. The tourism sector has yet carries not too bad in Greece. The country should even know a new record in 2014, with 21 million visitors. But better use of tools Net – those developed by Google, of course – could, according to the National Hellenic Tourist, drive up demand by 20%.
While I can assure the American, who increasingly eyeing the travel market and increases the acquisitions in the sector, a step ahead of its competitors. Last transaction date, redemption Jetpac, a California start-up content analysis of vacation photos posted on social networks. One more piece of the ecosystem of services already offered by the group (Google Travel, Google Earth …), whose main strength remains its powerful meta search for flights and hotels. Worrying traditional online agencies.
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