It is the surprise on Monday in the world of technology, the official announcement Twitch acquisition by Amazon. In recent months, the leader in live streaming video game startup was indeed intensely coveted by Google. Finally, the e-commerce giant signing the contract for $ 970 million.
In a message to the user community, the CEO of Twitch says the company “retains all its independence” and that the choice of the buyer is motivated by sharing the same visions long term.
From the top of its 55 million unique visitors per month, the platform intends to continue its explosive growth. Amazon CEO Jeffrey P. Bezos believes. It describes the online distribution of video gamers as a “global phenomenon” for which there is an unmet public.
Twitch is one of the only broadcast platforms online video to stand up to YouTube. Although the respective traffic is not comparable, the startup is a serious player whose acquisition hangs in the balance. Amazon, which until now had not been very aggressive in the strategic battle for dominance of the video game market worldwide, marks its entry into the party along with Sony, Microsoft, Nintendo, Apple and Google.
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