At the edge of bankruptcy there eight years, the football club of the Ruhr will raise 115 million euros to withstand the great Bavarian rival in the championship of German football.
At the edge of bankruptcy eight years ago, Borussia Dortmund will raise € 115 million to stand at Bayern Munich, his main rival in the championship German football. “Bayern took a big lead in touting the first major German and international companies. But I am convinced that Dortmund can become a serious competitor, “said Peter Rohlmann, sports marketing specialist. Three of his sponsors, including the OEM Puma have pledged to subscribe to the capital increase launched on Tuesday the club until September 8.
While Borussia had planned to spend 40 million to reduce its debt, all the press sees the operation a message to Bayern. “At first glance, the two top Bundesliga clubs like David and Goliath,” commented the business daily Handelsblatt, Bayern with 24 national titles well ahead of the Ruhr club (7 titles).
sports meets imbalance uneven financial stature. Only German football club listed company – the title soared 40% year over year – Borussia is valued around 330 million when Bayern tu 1.3 billion. Continuously beneficiaries, Munich invented the “sponsoring shareholder” with Adidas, Audi and Allianz, their opponents dream to emulate. “As in life, each copy is not as good as the original” Friday mocked Bayern boss Karl Heinz Rummenigge. But analysts away from Borussia see a pale counterfeit tout its strengths: a limited payroll, a strong policy of training and local fervor unmatched, with 80,000 spectators in the “cathedral” of Westfalenstadion
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