” We did a bad job against heart. “ This is no apparent affect that Vincent Bolloré has welcomed the verdict of the Competition Authority, Thursday, June 9 His first defeat size since his arrival at the head of Vivendi in 2014
Read also:. The Competition Authority rejects the draft agreement between BeIN and Canal +
As if the long campaign by his group to persuade antitrust restore a form of monopoly in the broadcasting of sport had been one episode.
the draft agreement BeIN Sports with that size cruppers Canal + since 2012, had yet been presented as vital to redress the pay channel, which lost many subscribers. “This agreement was important , shade the Breton industrial, told Le Monde. Having a sports offering with BeIN would constitute better clarity and would have triggered a new dynamic. But the injunctions of the Competition Authority fall in 2017. This is both very far because there is fire, and very close. “ For Bolloré, the part is reset: a broad discussion will open with the regulator, to redefine the framework in which Canal + evolves
A. shock treatment
This is the urgent brandished by Canal + that the Authority has not retained. Is this a sign that the situation was dramatized by the group to put pressure on the decision? “What makes the emotion on Canal +, is that we went from a moment no one said anything to a situation where we put everything on the table” , denies M . Bolloré.Il recalls that Canal + in France is expected to lose 400 million euros in France in 2016
Read also:. BeIN Sports continues to face heavy losses
“Everyone knew the numbers of losses, but they were not given to protect the Canal image. The background noise that we would have blackened the table purpose is factually false, “he adds
Until 2017, the pay channel is promised to shock treatment. No matter however the close, as was suggested by Mr. Bolloré April 21 … “I have always said that this company is righting, he recalls. This is why I have invested. In our universe, there is eg Sky, which faces the same competition and earns a lot of money. “
” We only have one problem is the pay channels produced by ourselves, everything else is profitable, continues the Breton industrial . We tend to focus on the “clear” of Canal + as a national tragedy, but it is only 60 million euros in advertising revenues per year to 1.5 billion revenue from subscriptions. I am quite optimistic about the result. “
Read also: Deconstruction of clear crisis i-TV: Canal + powered
” Being more segmenting ”
Meanwhile, up to the cost reduction, “ Canal + is to diet for nine months. It’s not pleasant but everyone made it, “ says Mr Bolloré. Among the measures that hit the spirits, lower budget at Cannes would allow a saving of € 5 million. Although the departure of 21 leaders of the 25 largest in the group was very commented, Mr. Bolloré points out that there has been no social plan within the group, which has 7000 employees. Production was also reviewed: the group bought the Boulogne Studios, to internalize house emissions ( “Canal Football Club,” “The Tube,” “Le Grand Journal”) and generate savings. Only the cinema should escape the purge. “Our investment is guaranteed,” says Mr Bolloré, who knows that the environment has mobilized in favor of the agreement with BeIN Sports.
” the fate of Canal + is not played on a host “
But beyond cut in costs, the challenge is also to regain customers. The “monobloc” subscription 40 euros will not be the only choice. “We will not lower the price of the subscription to Canal +, but you must be more segmenting in terms of offers, with options” says Mr Bolloré. A new fee schedule will be announced in the coming months.
Free beaches of Canal + will also be drastically reduced. “The light will represent one to two hours a day maximum,” against “six or seven” today announces the president of Vivendi. According to him, these beaches are not a subscriber recruitment lever, with the exception of the Canal Football Club, the show that precedes the match of Ligue 1 on Sunday evening. The departure of figures of the antenna – Yann Barthes to Maïtena Biraben, through Ali Baddou – therefore does not constitute a tragedy in the eyes of Mr. Bolloré “The fate of Canal + is not played on a facilitator. “, he assures
Read also:. the doubts of Maïtena Biraben on following the” Grand Journal “
Doubling hearing D8
Canal + also intends to speed in free TV. The Group relies on its three channels TNT, D8, D17 and iTV, about to be renamed C8 Cstar CNews and with the agreement of the Supreme Council of Audiovisual, obtained Thursday, June 9 Mr. Bolloré wants including doubling the number of viewers D8 to approximately 8% audience. In addition, the news channel is “not for sale”, repeats the businessman, who rejected the option of a desired transfer some of his lieutenants, to eyes which information does not lend itself to the international expansion strategy of the group.
Another way to boost the audiovisual activities of Vivendi, the deployment of its video on demand service subscription (SVOD ) must accelerate: called “Watch” that Netflix rival project in Southern Europe will be launched “year end” ad Bolloré. The territories concerned are Germany but also Italy and Spain, and South America. To distribute the platform, Vivendi has negotiate agreements with telecommunications operators, first those which it has a stake, such as Telecom Italia (24.7%) and Telefonica (0.95%). The group “discussed” as the Netherlands with Vimpelcom added Mr. Bolloré. And of course in France, where it already has operations in the video subscription with CanalPlay:
“Orange and Free [ founded by Xavier Niel, shareholder world personally] are natural partners, since SFR already is an integrated group and Bouygues Telecom is being integrated, “ notes the manufacturer.
Synergies
” integration “ is the keystone of the strategy of” new Vivendi “Mr Bolloré puts forward when it is skeptical about the virtues the “convergence” between content and pipes. These range from smartphones to broadcast television, through Web platforms. To establish distribution agreements, it is however necessary to provide costly stakes in telecom operators? In this area, the management of Vivendi meets have no dogma.
As for content, Vivendi wants to increase synergies between music, films and series, video games and emissions flows. Again, the group swept the critics who see the little relation activities.
“It starts to be examples of synergies, says Maxime Saada the CEO of Canal +. We won the tender on the Cannes Film Festival and the Top 14 thanks to all of Vivendi’s businesses: broadcasting on Dailymotion for Cannes, Universal talents to the Top 14. For the final France rugby championship, we will organize such a concert with Bob Sinclar, to fill the 90,000 seats in the stadium Camp Nou in Barcelona. “
Fifteen years after the failure of Jean-Marie Messier at Vivendi, Vincent Bolloré he has found the key to successful convergence? Industrial insists in any case it “has a plan”.
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