“We start testing with a small number of products and places,” said Amaryllis Fox, product manager for the social network, in a message posted on the official Twitter blog. “While we are doing this test, you are likely to see in your feed pages and groups of pages that are shared by prescribers and brands,” she said.
This initiative will expand the platform messages beyond simple tweets in providing access to additional information on products. In some cases, a “buy” button, “reserve” will be available and a link to visit a brand. “We invited a group of influential people to share some of their favorite places and objects,” Ms. Fox said. “You will be able to browse the collections presented by people who are important to you and to have more information about the products and the places you find interesting.” Twitter Brief attempts to offer a combination of social recommendation, targeted advertising to boost sales.
New growth drivers
This might consist of messages promoting the HBO television series “Game of thrones” or messages of actress Reese Witherspoon on her clothing line, she has cited as an example.
Twitter , which tries to find new sources of growth, is looking for a new CEO since the announcement of the resignation of Dick Costolo June 11 He was for five years at the helm of the group, and was subjected to intense pressure from investors to increase the number of subscribers and revenues.
300 million active users
According to the latest available data, Twitter has about 300 million active users but its growth is lagging behind compared to other social networks and profits are still pending since its creation in 2006.
It attracted only less than 1% of the $ 145 billion spent worldwide this year in advertising on digital media, according to eMarketer specialized company .
(With AFP)
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