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The Kering group announced Friday, December 12 starting Patrizio di Marco, CEO of Gucci, the Italian luxury brand, as well as Frida Giannini, the creative director who is also the wife of the leader.
In a statement, the French group said that Marco Bizzarri succeed the 1 st January Patrizio di Marco at the head of the Italian label. Frida Giannini, who was creative director of Gucci for 8 years, is leaving her office after presenting the women’s collection Autumn / Winter 2015-2016 on 25 February. A new creative director will be appointed later
Marco Bizzarri, black belt in karate and taekwondo lover, since April was the general manager of the pole “Luxe Couture & amp; Leather.” Kering of. He joined Kering in 2005 as CEO of the brand Stella McCartney. He was subsequently appointed CEO of Bottega Veneta in January 2009. Under his leadership, sales and brand profitability had increased significantly
Also read (edition subscribers).: Marco Bizzarri, CEO, Bottega Veneta, darling of Kering Group
Like his peers, Gucci operates in a challenging environment, marked by the slowdown in the Chinese market, competition from less visible marks or less expensive, European stagnation, political turmoil in Hong Kong and the crisis in Russia. However, Gucci difficulty feeding for several months questions about the strategy of the brand and the originality of the collections prepared by the artistic director.
Gucci sales down
Marco Bizzarri, directly to François-Henri Pinault, Kering president and general manager, will aim to bring “ support for the Gucci upmarket strategy to continue to strengthen growth . International Brand “
François-Henri Pinault lead Acting pole” Luxury – Sewing & amp; Leather “of Kering pending the appointment of a new CEO.
In 2013, the net result of Kering was divided by 20 and increased from 1.04 billion in 2012 50 million euros in 2013. This dramatic drop includes a “net charge” of € 433 million due to the impairment of assets and restructuring (including Puma). Added to a loss outstanding 822 million euros, of which 256 million euros in the Fnac group distribution shares at its IPO, 562 million of asset impairments and commitment RedCats recapitalization La Redoute – sold to its management. – € 315 million
In this panorama, Gucci was also struggling. The famous Florentine house, where sales fell 2.1% in 2013 to 3,560,000,000 euros in the year hired a high-end repositioning of its offer, just like his rival Louis Vuitton (LVMH) .
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