Online Payment (Illustration).
Online Payment (Illustration). – VALINCO / SIPA
* Nicolas Beunaiche

Black Friday is going to heat the blue card. On the occasion of Black Friday, very many stores will offer their customers (until Monday for some) of discounts up to 85%. 20 Minutes gives you three keys to find the way of good business.



Where are the tips?

Black Friday is first an event high-tech and this year, Amazon, the importer of the event in France will be in good company. Its online competitors (Cdiscount, Rue du Commerce, Pixmania …) have followed suit, as well as its multi-channel rivals (Darty, Fnac …) and manufacturers (Microsoft, Sony … but not Apple on the other hand). Out multimedia specialists, part of the retail (Auchan, Géant-Casino) will also play the game, as well as La Redoute.

Some have opted for balances varying levels (between -20 and -70% Auchan), others for flash sale with limited inventory (the microwave at 49 euros at Casino), declines contained on flagship products such as iMac and iPad (-10% at Fnac) or huge discounts on some areas (up to -85% on toys at Cdiscount). You choose.



How to distinguish true from false discount?

The promotions displayed with 30% they