As Grenoble, Paris city soon without ads? – MetroNews

As Grenoble, Paris city soon without ads? – MetroNews

streets without advertising for the red lips last cry or the latest phone in fashion? It is possible and from January, it will be a reality in Grenoble. Under the leadership of Mayor ecologist Eric Piolle, the city will dismantle its 326 billboards, choosing not to renew his contract with JC Decaux, reveals the JDD of 23 November. Order. “Liberate public space of an obsolete model and too aggressive”

While eliminating billboards four meters by three meters, the idea is to develop the free display small size, non-commercial, associations, political movements and individual citizens. Eric Piolle a campaign pledge that following the example of Sao Paulo in Brazil. And in the French capital, where anti-advertising movements are heard regularly, is such an initiative possible?

Vélibs and fences

Pascal Julien, Paris councilor and elected EELV for mayor of the 18th arrondissement, welcomes the initiative of the mayor of Grenoble. According to him, a Paris without ads is quite possible: “Local advertising regulations (RPL) voted under the previous terms of office have already significantly reduced the presence of pub A more drastic plan is possible, starting with the removal of these. new bright and interactive panels on the subway, which consume as much as a couple with children in a year, in terms of energy. “

But Paris and Grenoble are not on the same scale and operation would be more difficult to implement than in the capital of the Alps. “The city of Paris has made a habit of many delegate sponsorship,” continues Pascal Julien. “For example, Vélibs funded by JC Decaux, so by advertising. Ditto for the fences surrounding the work, consistent and ubiquitous in the capital. First, then, it would have to free itself from Paris to hope sponsorship decrease consumerist advertising. “

Protocol charges

Especially since this operation has a cost. In Grenoble, the shortfall of this breach of contract with JC Decaux amounts to 150,000 euros, gives the JDD Lucille Lheureux, Assistant to public spaces. To address this loss of revenue, the town has to save another way: the remuneration of elected and protocol expenses should be greatly reduced, for a gain of 300,000 euros per year

“If you want to s. align the example of Grenoble limiting costs to the protocol, we might cease granting cars with drivers to elected officials. But here, it will never make up for the shortfall, “concludes the EELV elected, advocating, him, a gradual exit plan. At an undetermined horizon.