Le Monde | | By
How to fight Netflix, this octopus American television on demand, that appeals in Europe more and more viewers? After months of discussions, Vincent Bolloré and Silvio Berlusconi have joined forces to bring out a “Netflix” European, as powerful in the distribution in the production of content. They have much to do. Their great American rival has 75 million subscribers worldwide and plans to spend this year $ 6 billion in the production of exclusive content.
To seal their partnership, the two groups announced Friday April 8, an exchange of participation. Vivendi, chaired by Vincent Bolloré, will go up to 3.5% in Mediaset, which Berlusconi holds a third of the capital. Concurrently, Vivendi will take 100% of Mediaset Premium, the pay TV platform owned 89% of Mediaset and 11% of Telefonica. The transaction, which values Mediaset Premium, to 800 million euros, will be paid primarily through a share exchange. Mediaset take this opportunity to enter up to 3.5% stake in Vivendi. Thus, the media group of former Italian Prime Minister became the first industrial shareholder Vivendi, which had hitherto as investment funds.
The symbol of this future cooperation, Pier Silvio Berlusconi, one of Berlusconi’s son, current leader of Mediaset, will join the board of directors of Vivendi. Conversely, a French media giant administrator will sit on …
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