This Wednesday, April 27, SFR summoned the press to announce with great fanfare advanced convergence with the media belonging to the owner, Patrick Drahi. In the program, geographic groupings and television.
It is very close to the new Ministry of Defence, the famous “Pentagon French” (actually a hexagon ), west end of the fifteenth arrondissement. The device comes out with small dark music. In a building with gray tones, the Quadrans, also just out of the ground, the operator SFR, owned by billionaire Patrick Drahi, convened the press. It is here that will be consolidated in the coming months all the mainstream media of the man of French-Israeli business: Libération , Express , BFM TV, RMC …
Michel Combes, CEO of SFR, and Alain Weill, head of BFM, are alone on stage and supposedly embody the marriage of telecoms and content – for those who have not understood, even playing, O finesse, a few notes of the wedding March Mendelsohn. Is that we must show we believe in, that famous convergence strategy behind the entire industrial project Patrick Drahi.
In fact, SFR simply crunches home media, hitherto grouped in another structure of the nebula Drahi – a game in which the latter will still pocket a capital gain of 241 million euros according to Le Monde Hat the artist.. This movement, however, concern the company of journalists and staff of Libération , for which “this new economic model contains a risk (…) become dependent on a digital broadcaster, especially it is our majority shareholder “
the highlight of the show. TV
” 18 million SFR customers’ and mobile Internet will now have access to a booth of 17 titles (besides Libération and Express , the group also has L Expansion , Studio Ciné Live , the Student or decorating magazines), which will also be available to non-subscribers for 19.90 euros a month.
But the highlight of the show for television. Finally, we know where SFR broadcast in September the English football league, acquired at a high price (over 100 million euros per year) to the nose and the beard of Canal + a few months ago: SFR Sport. A new channel which comes in five channels, so Bein Sport. SFR Sport 1 will obviously be dedicated to the Premier League. SFR Sport 2 will broadcast the competitions so far transmitted by Ma Chaîne Sport (Pro A basketball, women’s tennis or volleyball League champions) and soon the English league rugby Premiership. The remaining channels will offer extreme sports and combat. One of them will be reserved for the very high resolution (4K).
And who will have access to these channels? All SFR subscribers, initially, just to lure. After that, it remains unclear. “Everything will depend on the chosen package, which will include or not SFR Sport” we do we glide. The mini-bouquet will not be exclusive and will also be sold on other platforms (Canalsat, Orange, Free and Bouygues) to even view price secret.
From sports, proximity a Libe TV project
Alain Weill has also announced the launch of a sports news channel continuously for the Euro, which begins in June. BFM Sport will rely in particular on emissions RMC sports, especially the After football. Devoid of rights, in addition, reduced to the info, the chain, however, may do some ‘filmed radio’, well-known syndrome viewers L’Equipe 21 until recently.
in October also announced that BFM Paris, according to its owner, see “BFM TV the spirit applied to the Parisian local info”. Brrr, it shivers with anticipation. To fulfill its mission, the local channel will use “helicopter (…) and fifteen times scooter to journalists in the streets of Paris” . Their mission, therefore: Deliver Info from nearby. A draft Libe TV is also mentioned, without elaborating.
The teams BFM and RMC will be the first to integrate the meantime signed Jean-Michel Wilmotte premises. The construction of the new building of 1000 m2 housing the studios is expected within a year.
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