Friday, July 17, 2015

The good results of Google delight Wall Street – The World

Investors are reassured by the prospect of rationalizing expenditure of Google under the leadership of its new Chief Financial Officer, debauched bank Morgan Stanley.

Google has pleased Wall Street, Thursday, July 16 evening, with better profits than expected and the prospect of rationalizing its expenditure under the leadership of its new Chief Financial Officer Ruth Porat

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The action of the US internet group flew more than 12% in electronic trading after the close of Wall Street. He had announced shortly after the end of the session a net profit of $ 3.4 billion for the second quarter, up 2% year on year, for a turnover rising by 11% to 17.7 billion.

Ruth Porat, who took office at Google late May after being debauched the New York investment bank Morgan Stanley, saw in these results “solid” reflection “a growth across all products” , particularly in research, including mobile and the online video site YouTube, as well as a “discipline in operational expenditure “.

While Google has multiplied in recent years the futuristic projects with uncertain outcomes in distant from its core business areas (cars without drivers, robotics, connected glasses. ..), she spoke of continuing the development of new activities but “being very careful in allocating resources” it means “prioritize” .

All types of sites combined, the two variables closely followed by investors to assess the health of the advertising business Google still remain mixed. The number of clicks on ads, on which the group is paid by internet advertisers, rose 18% year on year after 13% the previous quarter. The average price per click has instead declined further, by 11% after 7% in the first three months of the year.

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